Google Ads update to top Search ads definitions

Ad placement has become more dynamic among search results, allowing Search ads to trigger at different positions relative to top organic results. As a result, we’re updating our definitions of top ads to reflect how search ads appear today. Top ads appear above organic results, but could also appear below organic results for certain queries.

We’re updating the definitions of certain metrics and terms in our Help Center to better reflect these changes.

Please review these updated definitions to understand how they affect the metrics and segments you use to evaluate your campaigns.

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