Change your bid strategy while your campaign's conversion goal and primary conversion action remains the same.
Recommended steps
Ensure that conversion values are reported for the existing conversion action through your conversion goals settings, offline conversion import or through the site tag.
- Do not make any edits to your campaign's selected conversion goal.
- Continue to use target CPA for three conversion cycles (or four weeks, whichever is longer). This allows Smart Bidding to learn conversion value data.
Ensure values are passed across all campaigns that share conversion tracking, whether account or MCC-level, even if only planning to test a few campaigns on tROAS. This ensures that the bidding system trains across all campaigns that share conversion tracking.
Switch to target ROAS or Maximise conversion value bid strategy.
- Tip: If switching to target ROAS, use the prior four weeks historical ROAS (excluding conversion delay) to determine your target.
Smart Bidding will adjust to the new target over the next 2–3 conversion cycles. Adjust ROAS targets and/or budget adjustments to manage performance.
