Manage brands within your brand list

Brand lists help direct branded traffic to your search and Performance Max campaigns using the choices that you’ve added in your Google Ads brand library. To add a new brand to your Google Ads brand library, you’ll need to submit a request.

This article explains how to request brands for your list, cancel requests and remove brands from your list. There are additional resources if you need to manage brands, apply brand exclusions, apply brand restrictions and more. Learn more About brand settings for search and Performance Max.

Instructions

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the search bar in the top navigation panel of Google Ads to find the page you’re searching for.

Request to add a brand to your brand list

1. In your Google Ads account, click the Tools icon .
2. Click the Shared library drop-down in the section menu.
3. Click Brand lists.
4. Select the brand list that you want to edit.
5. Click the pencil button in the top left of the brand list table.
6. Type the brand name that you would like to add to your brand list. If you can't find it, click Request a brand in the drop-down.
7. Fill in the appropriate fields with details of the brand that you’re requesting to add.
   • If your brand represents both a company and a product or service, select 'Product' or 'Service' in the Category section.
   • For brands that go by multiple versions of their own name or have parent and child brand names, such as Google and YouTube, ensure that each alternative brand name is included in the brand list.
8. Click Submit. The newly requested brand will now appear as an entry in the 'Brands' field with the '(under review)' tag.
9. Click Save.

Requests to add new brands will receive a response within 3–6 weeks.

Note: A brand is usable in a campaign even though it has a pending status, but its reach may be limited. After the brand is reviewed and approved, it will be added to the Google Ads brand library and available for all advertisers to select. If it’s not approved, the brand won’t be usable.

Cancel a request to add a brand to your brand list

Brands that have been requested and are still under review will be indicated by an '(under review)' tag.

1. In your Google Ads account, click the Tools icon .
2. Click the Shared library drop-down in the section menu.
3. Click Brand lists.
4. Select the brand list that you wish to edit.
5. Click the pencil button in the top left of the brand list table. Click X next to the brand to remove it or hover over the brand request that you'd like to cancel.
6. In the pop-up that appears, click Cancel request.
7. Click Save.

Remove a brand that's not eligible to be added to your brand list

Brands that have been rejected will appear in the list of brands in your Brand list with a status of 'Not eligible'.

1. In your Google Ads account, click the Tools icon .
2. Click the Shared library drop-down in the section menu.
3. Click Brand lists.
4. Select the brand list that you wish to edit.
5. Click the pencil button in the top left of the brand list table.
6. Click X next to the brand to remove it or hover over the brand request that you would like to cancel.
7. In the box that appears, click Remove from list.
8. Click Save.

Related links

• About brand settings for search and Performance Max
• Manage a brand list
• Apply brand restrictions to search campaigns
• Apply brand exclusions to Performance Max campaigns