Apply brand inclusions to Search campaigns

Brand inclusions limit traffic to serve only on search queries related to specified brands.

This article explains how to apply brand inclusions to Search campaigns or ad groups. There are additional resources if you need to manage brands, apply brand exclusions, apply brand inclusions, and more. Learn more About brand settings for Search and Performance Max.

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Instructions

Create a new Search campaign with brand inclusions

1. Go to the Create button and click Campaign.
2. Create a new Search campaign.
3. When you reach the “Campaign settings” page in the creation flow, scroll down and click More settings.
4. Click the Brands drop-down panel.
5. Select the brand list you wish to use or click + New brand list and enter the brands you wish to restrict to this campaign.
6. Click Next and complete the remaining campaign creation steps.

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Add brand inclusions to an existing Search campaign

Note: Brand inclusions will prevent ads from showing on queries that do not contain a brand name. An existing campaign may notice a reduction in performance if it currently serves on queries that do not contain a brand name.

1. Go to Campaigns within the Campaigns menu .
2. Click the Settings tab.
3. Click on the campaign you want to apply the brand list to.
4. On the "Settings" page, scroll down to click Additional settings.
5. Click the Brand inclusions drop-down panel.
6. On the “Brand inclusions” search bar, select the brand list to apply to the campaign or click + New brand list and enter the brands you wish to restrict to this campaign.
   • If you haven’t yet applied the broad match keywords setting, you'll be able to do so when saving your brand inclusions.
7. Click Save.

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Add brand inclusions at the ad group level when creating a new Search campaign

1. Go to the Create button and click Campaign.
2. Create a new Search campaign.
3. When you reach the “Keywords and ads” page in the creation flow, click More settings.
4. Click the Brand inclusions dropdown panel.
5. Select the brand list you wish to use or click + New brand list and enter the brands you wish to restrict to this ad group.
6. Click Next and complete the remaining campaign creation steps.

Note: The ad group-level brand inclusions will override campaign-level brand inclusions. If there are brand inclusions already added at the campaign level, brand inclusions added at the ad group-level will override for only that ad group. Campaign-level brand inclusions will apply to any other ad group that doesn't have ad group level brand inclusions.

Related links

• Create a Performance Max campaign
• Create a Search campaign
• Apply brand exclusions to Performance Max or Search campaigns
• Manage brands within your brand list