Apply brand inclusions to Search campaigns

For Search campaigns, brand inclusions limit traffic to serve only on search queries related to specified brands. To turn on brand inclusions for Search, you’ll need your campaign to have the broad match campaign setting turned on.

This article explains how to create and edit Search campaigns with brand inclusions. There are additional resources if you need to manage brands, apply brand exclusions, apply brand inclusions, and more. Learn more About brand settings for Search and Performance Max.

Instructions

Create a new Search campaign with brand inclusions

1. In your Google Ads account, from the left navigation menu, click the Create icon .
2. Click Campaigns.
3. Create a new Search campaign.
4. From the left navigation menu, click the Campaigns icon .
5. Click the Campaigns drop down in the section menu.
6. Click Campaigns.
7. Below the "Campaign" page heading, click Settings.
8. Select the Search campaign you created.
9. In the “Settings” section, turn the broad match keywords setting on.
10. Click Additional settings, then click Brand inclusions.
11. Enter the brand list you wish to use or click + New brand list and enter the brands you wish to restrict to this campaign.
12. Complete the remaining campaign creation steps.

Add brand inclusions to an existing Search campaign

Note: Brand inclusions will prevent ads from showing on queries that do not contain a brand name. An existing campaign may notice a reduction in performance if it currently serves on queries that do not contain a brand name.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down in the section menu.
3. Click Campaigns.
4. Below the "Campaign" page heading, click Settings tab.
5. Select the campaign you want to apply the brand list to.
6. On the "Settings" page, scroll down to click Additional settings.
7. Click Brand inclusions and select the brand list to apply to the campaign or click + New brand list and enter the brands you wish to restrict to this campaign.
   • If you haven’t yet applied the broad match keywords setting, you'll be able to do so when saving your brand inclusions.
8. Click Save.

Related links

• Create a Performance Max campaign
• Create a Search campaign
• Apply brand exclusions to Performance Max campaigns
• Manage brands within your brand list