Non-skippable in-stream ads are used to promote video content before, during or after other videos on YouTube and across websites and apps running on Google video partners when you want viewers to learn about the ad’s entire message without skipping. This ad format can be used when the campaign goal selected is 'Brand awareness and reach'. Non-skippable in-stream ads typically run for 15 seconds (up to 60 seconds).
You can run 30-second non-skippable ads on YouTube TV with two main methods: on a reservation basis or through the Google Ads auction. In auction-based video reach campaigns, you can run a 30-second ad or a mix of 6-second, 15-second and 30-second ads. Learn more about non-skippable in-stream ads.
YouTube TV
YouTube TV is a subscription TV service that allows users to watch live and video-on-demand shows. Ads shown on YouTube TV are bumper ads and non-skippable in-stream ads from Google Ads auction campaigns. To make sure that ads will appear on YouTube TV, you can buy placements on a reservation basis, instead of through the Google Ads auction. Learn more about reservation: Reserved media placements on YouTube.
When making ads for YouTube, the following actions are not available:
- Target specific YouTube TV channels
- Completely opt out of serving ads on YouTube TV
Target YouTube TV programmes about relevant topics for auction campaigns
- Go to Content under the Audiences, keywords and content drop-down within the Campaigns menu
.
- In the 'Content' card, select Add content.
- In the 'Edit content' slider panel, select Targeting and select the Topics drop-down to expand.
- Search or select the topics and subtopics that you want to target.
- Select Save.
.Exclude YouTube TV channels from your campaigns
- Go to Content suitability within the Tools menu.
- Under the 'Advanced settings' section, select the Excluded placements drop-down to expand.
- Enter the YouTube channel ID that you want to exclude. To exclude multiple YouTube channel IDs, click 'Enter' and add your list of channel IDs.
- Select Save.
Enable 30-second and 60-second non-skippable ads
- Go to Campaigns within the Campaigns menu
- Select the plus icon
, then select New campaign.
- Select Awareness and consideration as your campaign goal.
- In the 'Choose an awareness and consideration goal' section, select Reach.
- In the 'Select a campaign type' section, select Video.
- In the 'Select a campaign subtype' section, select Non-skippable reach.
- After selecting non-skippable in-stream, click the tick box that indicates that you’re booking a 30-second or 60-second non-skippable ad.
- Select Continue.
