The enhanced conversions for leads (ECL) uses first-party user-provided data from your website to measure sales and transactions that happen off your website. If you run lead-generation campaigns to drive offline sales, enhanced conversions for leads can help you understand the impact of your ad spend.
Before you begin
- You can tag your website, if you haven’t tagged already. If you use a website builder or content management system (CMS), you may be able to set up your tag without making changes to your code. Learn how to Install your Google tag with a website builder or CMS. Ensure the tag is installed on every page of your site.
- Opt for enhanced conversions for leads and terms of service. In conversion settings, check the toggle for enhanced conversions for leads, and then select “Google tag” or “Google Tag Manager”. If using Google tag, your setup should be automatically configured to include user-provided data from your website. If you’re using Google Tag Manager, proceed to the next step.
- Configure enhanced conversions for leads in Google Tag Manager. Refer to this article to configure enhanced conversions in Google Tag Manager by creating a conversion linker tag and a user-provided data event tag.
Instructions
1. Set up enhanced conversions for leads
After confirming that the requirements above are met, follow the instructions to set up enhanced conversions for leads. Learn how to Set up enhanced conversions for leads with the Google tag.
2. Confirm you’re sending the data properly
Validate that the conversions are coming through your new enhanced conversions for leads conversion action. Wait for 3 conversion cycles or 4 weeks to allow data to accumulate before turning off the offline conversion import.
As enhanced conversions for leads uses conversion modeling, it increases conversions and conversion value.
3. Turn off offline conversion import
After 3 conversion cycles or 4 weeks, swap your new enhanced conversions for leads conversion action to primary and your offline conversion import conversion action to secondary.
