Troubleshooting product feeds for Demand Gen

Feed doesn't have enough eligible products

You will find this message when you have less than 5 eligible products in your Google Merchant Center feed. This may be due to the following reasons:

How to fix this issue

  • If you have less than 5 products in your Google Merchant Center feed, add more products to your merchant center account. We recommend at least 50 products for best results.
    • If you're using product groups, make sure that your product filter settings allow for more than 4 products. You can view the number of products in your product groups by navigating the product groups tab and viewing the number of approved products.
  • If you have at least 5 products but your products aren't eligible to serve, follow the steps to fix your disapproved products in your campaign.
    • To view if your products are eligible to serve, click on the products tab and view the issues column. Follow the instructions in the product health section to ensure that your products are eligible to serve on Demand Gen.
    • If you're using product filters, make sure that you have enough eligible products in your product groups. You can view the number of eligible products by navigating to the ad groups tab, and clicking on product groups. There you will find the total number of approved products, as well as ineligible products.

 


Fix disapproved products in your campaigns

If your product ads violate shopping ads policies, you'll find the violation in your Google Merchant Center account. Learn more about how to fix shopping ads violations.

If your product ads violate product feeds for Demand Gen policy requirements, you will find the following violation messages in the Products tab of your Google Ads account:

  • Invalid attribute value [image link]: The product image violates product feeds policy requirements
  • Invalid attribute value [title]: The product title violates product feeds policy requirements

Familiarize yourself with the product feeds for Demand Gen policy requirements to fix these issues. If you believe that your product ads don’t violate any of the above guidelines, you can appeal the violation from your Google Merchant Center account.

To request an appeal, follow these steps:

  1. In your Google Ads account, click on the Products tab.
  2. From the “Issues” column, click View product in Merchant Center.
  3. In your Google Merchant Center account, scroll down to the Item status card, and click Request review.
  4. Provide a valid reason for the review, and click Request review.

NoteDuring the review period, the Request Review button will change to Pending. If the appeal is rejected, the appeal button will be displayed again, but clicking the appeal button will display an error message.

 


Prevent Merchant Center account suspension

This recommendation will show if you have one or more Google Merchant Center accounts at risk of suspension due to data quality or policy violations. Your ads are at risk of not showing until the data quality or policy violations are addressed. Navigate to the Diagnostics page in your Merchant Center account to review and fix your account issues.

 


Fix Merchant Center account suspension

If one or more of your Google Merchant Center accounts have been suspended due to data quality issues or policy violations, navigate to the Diagnostics page in your Google Merchant Center account to review and fix your account issues.

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