About Google TV network in Google Ads

Google TV (GTV) network is a media-streaming platform that powers smart televisions, over the top devices and set-top-boxes. GTV allows users to stream TV shows, movies and other video content from their favourite apps. You can show your video ads on the Google TV masthead or in the eligible video-streaming apps available with GTV.

Note: Google TV network is only available for campaigns running in the United States. If you have an existing campaign that currently serves on Google TV via Google Video Partner network, that campaign will auto opt-in to the Google TV network starting 16 October 2023.

 

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Benefits of Google TV in-stream ads

Google TV in-stream ads bring extra reach on premium, linear TV content at efficient cost per thousand impression (CPM) bids via auction.

• Extend digital video ads to the big screen on 1P and 3P content.
• Leverage Google’s existing personalised targeting capabilities and measurement tools to maximise campaign efficiency.

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How ads on Google TV works

Your ads are shown within Google TV in-stream ads inventory which is a combination of inventory from Google TV channels and Google-owned inventory in popular partner apps.

You can add audience segment targeting to the ad groups of your campaign based on your target segment’s interest, habits and preferences. Google TV network also supports location targeting, however, as Google TV in-stream inventory is only available within the US, be sure to select or exclude locations within the US only.

To show your video ads on Google TV network, you must not:

• Select any device to target except TV.

Google Ads supports ads serving on Google TV by default for new campaigns with 'Efficient reach' or 'Non-skippable' campaigns as subtypes.

Campaign subtype	Bidding strategy	Default opt-in	Ad formats that can serve on Google TV
Non-skippable	CPM		Non-skippable in-stream (15 seconds)
Efficient reach	CPM		Bumper (6 seconds)

 

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Instructions

To run ads of Google TV network using your existing campaign settings, follow these steps:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu.
3. Click Campaigns.
4. From the Workspace bar, select video campaigns from the 'Campaign types' drop-down.
5. Click on the Settings tab.
6. Click the name of the campaign you’d like to update the network settings for.
7. Click to expand the 'Networks' section.
8. Select the tick box next to Google TV.
9. Click Save.

You can also duplicate your campaign and then enable Google TV by following these steps:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu.
3. Click Campaigns.
4. From the Workspace bar, select video campaigns from the 'Campaign types' drop-down.
5. Tick the box next to the campaign that you'd like to duplicate.
6. From the 'Edit' drop-down menu, select Copy.
7. Open the 'Edit' drop-down menu again and select Paste.
8. Tick the box next to 'Pause new campaigns after pasting' to restrict your copied campaigns from running immediately.
9. Click Paste.
10. After you’ve duplicated the campaign, click on the Settings tab.
11. Click the name of the campaign you’d like to update the network settings for.
12. Click to expand the 'Networks' section.
13. Select the tick box next to Google TV.
14. Click Save.

 

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Related links

• Create a video campaign
• About video campaign goals