Google TV is a smart TV experience that’s built into TVs and streaming devices from top brands. Google TV makes it easy to watch movies, shows, and live TV from across 10,000 apps and includes popular features like Google Assistant, smart home control, built-in free channels, and personalized entertainment recommendations for viewers.
The Google TV network allows you to extend YouTube video campaigns to in-feed and Masthead video inventory on the TV screen.
Learn more about Google TV Masthead.
Note: The Google TV network is currently available in 28 countries: AT, AU, BE, BR, CA, CH, DE, DK, ES, FI, FR, GB, ID, IE, IN, IT, JP, KR, MX, NL, NO, NZ, PH, SE, TH, TW, US, VN.
Important considerations: Opting out of the Google TV network may limit your campaign's potential reach and impact.
Benefits
Google TV in-feed ads offer a unique opportunity to extend your reach to the TV screen.
- Expand your digital video ads to the big screen: Reach viewers on both YouTube and Google TV’s managed video inventory.
- Leverage Google's advanced targeting: Utilize our personalized targeting capabilities and robust measurement tools to optimize your campaign performance.
How in-feed appears on Google TV
Google TV’s infeed ad unit appears on the Google TV homescreen, and is available as part of Video Reach Campaigns.
When the infeed ad is in view, the video will automatically play inline (with the sound off) and switch to sound one when the user focuses on the infeed unit.
Google TV Infeed creative assets require:
- 1920 x 1080px (horizontal)
- 16:9 aspect ratio
Learn more about In-feed video ads.
Buy in-feed ads on the Google TV network
The Google TV network provides the same flexibility as YouTube to add audience segment targeting to your campaign's ad groups, based on your target audience's interests, habits, and preferences. Google TV network also supports location targeting.
In-feed ads are eligible to serve on Google TV inventory when Video Reach Campaigns “Efficient reach” campaign is both opted in to In-feed ad format and the Google TV network.
Instructions
Create a video reach campaign
To run in-feed ads on Google TV network using your existing video reach campaigns, follow the steps below:
- Go to Campaigns within the Campaigns
menu.
- Select the plus button
, then select + New campaign.
- Choose Awareness and consideration as the objective.
- Choose “Reach” as a goal under “Choose an awareness and consideration goal” section.
- Select Video as your campaign type.
- Select “Efficient reach” as the campaign subtype under “Select a campaign subtype” section.
- Select Continue.
- Check the box next to “In-feed ads” within the Ad Formats dropdown.
- Check the box next to “Google TV” within the Networks dropdown.
- Continue setup of your campaign, ad group, audience and video ad.
- Select Create campaign.
Duplicate a video reach campaign
You can also duplicate your campaign, and then enable Google TV by following these steps:
- Go to Campaigns within the Campaigns
- At the top of the “Campaigns” page, select Video campaigns from the “Campaigns” dropdown.
- Check the box next to the campaign you’d like to duplicate.
- From the “Edit” drop-down menu, select Copy.
- Open the “Edit” drop-down menu again, and select Paste.
- Check the box next to “Pause new campaigns after pasting” to restrict your copied campaigns from running immediately.
- Select Paste.
- After you’ve duplicated the campaign, select the Settings tab.
- Select the name of the campaign you’d like to update the network settings for.
- Expand the “Networks” section.
- Select the checkbox next to Google TV.
- Select Save.
