You can use Performance Uplift experiments to measure the uplift or incremental benefit of using Performance Max with your existing search, video, Discovery and display campaigns. To set up Uplift experiments for Performance Max:
Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page that you’re searching for.
- In your Google Ads account, click the Campaigns icon
.
- Click the Campaigns drop-down in the section menu.
- Click Experiments.
- Click Performance Max campaign experiments.
- To create a new experiment, click the plus button
, and then click + Test uplift from Performance Max.
- Click Select campaign to select an existing Performance Max campaign for the experiment. If you want to create a new campaign for your experiment, click Create new.
- Click Confirm.
- In the 'Performance Max (treatment)' section, your selected campaign will be tested against an automatically selected list of comparable campaigns. You can update this list in the future.
- From the 'Traffic split' section, select the traffic split percentage as 'Treatment group' and 'Control group'.
- Click Next.
- View which campaigns are in each experiment arm in the 'Test groups' section.
- To rename your campaign, click on the 'Experiment name' field.
- Click the 'Start date' drop-down to select the start date.
- Click Schedule.
Important: It’ll take one day after the experiment starts to populate the list of comparable campaigns that were automatically chosen for the experiment. After the list is populated, you’ll get an option to edit the comparable campaign list and add or remove any campaigns from your experiment. You can make these changes for up to 7 days from your experiment’s start date.
