Performance Max is a campaign type that allows advertisers to access all of their Google Ads inventory from a single campaign. Advertisers who use Performance Max experience an average of 18% more conversions at a similar cost per action.
Performance Max can help you:
- Find more converting customers with just a single, consolidated campaign. You don’t have to manage multiple campaigns to reach your goals. You can promote your business across the Google Network in a single campaign through Performance Max.
- Get the best results with less work. Provide your advertising objectives, creative assets, and audience signals, and Performance Max can do the rest.
- Enjoy the benefits of AI. Performance Max is powered by AI. It automatically mixes and matches your assets to show the most compelling ads to customers.
