Optimization score is calculated in real-time and based on actual campaign and account setup and settings. Scores estimate how well your Google Ads account will perform, and run from 0–100%, with 100% meaning your account can perform at its full potential.
Along with the score, you’ll see recommendations to help optimize each campaign. Applying or dismissing recommendations changes the score of your account. Learn how to apply or dismiss recommendations
Note: Optimization score is available at the Campaign, Account, and Manager Account levels. Optimization score is only shown for active Search, Display, Video Action, App, Performance Max, Demand Gen, and Shopping campaigns.
Optimization score focus
Optimization score and recommendations are focused on your business objectives, such as maximizing conversions or conversion value. Recommendations are tailored to your unique campaign data and Google’s forecast models, and a recommendation will only exist for a particular account or campaign if it drives towards that business objective.
Personalize your optimization score
You can control your performance objective by choosing max conversions, max conversion value, target CPA, target ROAS, or target IS. In other words, you can override the system's inferred strategy. You can adjust which conversions are used for optimization to match your business goals with the "Include in 'Conversions'" setting.
