Your budget establishes how much you spend per day and is an important tool to accomplish your specific marketing goals. Make your budget work for you so it strikes a balance between spend and results to help achieve your performance goals.
Budgets are an important way to adjust how often your ads will show, and how many clicks and conversions you’ll receive.
There are a number of ways you can adjust your budget to best fit your needs. Here are some tips:
- If your budget is running out quickly (you may see a “limited by budget” alert) and driving conversions at a reasonable CPA, increasing your budget can capture additional demand and generate more conversions.
- If your actual spend is considerably lower than your budget and your ads are not showing as often as your budget allows, consider expanding your keyword list or adding new locations to reach more potential customers.
You can use account tools to predict campaign performance from a budget change. The budget simulator tool and Performance Planner allow you to project additional conversions and changes to your CPA if you increase or decrease your budget.
Note: Check your account regularly after updating your budget to check how your campaigns are performing.
