If your campaign is using Automated bidding to optimize towards conversions, but it’s not getting sufficient conversion data or your conversion tracking isn’t set up correctly, your ad may have limited serving. Learn more About app conversion tracking in Google Ads.
What you can do
- Check your conversion tracking setup using the Conversion tracking status troubleshooter.
- Check the historical performance of your targeted conversion action to ensure it occurs frequently enough to be used for Automated bidding.
Need something else?
Check other common reasons why your ads are not running.
