Google Ads Shopping campaign not running: Products are not eligible to serve

The fastest way to verify if products in a Shopping campaign are eligible to serve is to check the "Products" tab.

What you can do

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

1. In your Google Ads account, click Assets.

2. Click Products.

3. Then click "Diagnostics" tab.

4. Verify if products are in status "Ready to serve".

Your Google Ads account

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Need something else?

Check other common reasons why your ads are not running.