Google Ads not running: Targeting overlaps with other campaigns or ad groups

You may have multiple campaigns or ad groups in your account that are eligible to enter overlapping auctions due to similar keywords or other targeting. If there is overlapping targeting, traffic may primarily go to one of your campaigns.

What you can do

  • Review your campaign’s targeting and consider updating the targeting so it doesn’t overlap with other campaigns in your account.

Your Google Ads account


Need something else?

Check other common reasons why your ads are not running.

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