Google Ads not running: Date ranges and campaign start and end dates

Google Ads show you performance data for the date range that you select. Your campaign doesn’t show any impression outside of the date range for which your campaign has been active.

What you can do

  • Check that the date range includes your campaign’s start and end dates.
Note: The pre-configured date range settings (for example, “Last 7 days”) won’t include today’s date. Learn how to Compare and track your ads' performance over time.

Your Google Ads account


Need something else?

Check other common reasons why your ads are not running.

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