About Performance Max experiments in the Experiments page

Performance Max Experiments are tools in Google Ads that help you A/B test different features, settings, and campaigns to improve results for your business. You can use experiments to help you measure the incremental lift of using Performance Max campaigns.

There are 2 types of experiments on the Experiments page.

How it works

When you create an experiment, you pick campaigns which should be in the control and trial group. Campaigns in the control and trial group will serve to some non-overlapping fraction of the inventory based on the traffic split chosen by you.

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