Performance Max experiments are tools in Google Ads that help you A/B test different features, settings, and campaigns to improve results for your business. You can use experiments to help you measure the incremental lift of using Performance Max campaigns.
You can set up this experiment in 2 entry points:
- From Create New Experiment page: Set up the experiment yourself from the Experiments page.
- From Recommendation cards (available on Recommendations or Experiments page): This option appears only when you have eligible campaigns for an A/B test, such as with enough conversions volume.
Here are the types of experiments on the Experiments page.
| Experiment type | Subtype |
|---|---|
|
Uplift experiment Measure the conversion or conversion value uplift that Performance Max campaigns can provide when added as a compliment to other campaign types, like Search, Display, Discovery, among others. |
Test uplift from Performance Max (without GMC): Learn how to Set up Uplift experiments for Performance Max. |
|
Upgrade experiment Simulate shifting your budget from an existing campaign, like regular Shopping, Dynamic Search Ads (DSA), or Google Display Ads (GDA), into a Performance Max campaign. This lets you view how Performance Max might perform compared to your current campaigns before fully committing. |
Standard Shopping campaign vs. Performance Max campaign (with GMC) – Learn how to Set up Standard Shopping campaign vs. Performance Max experiments. |
| Search (DSA) or Google Display Ads (GDA) campaign vs. Performance Max: Learn how to Set up Dynamic Search Ads (DSA), or Google Display Ads (GDA) campaign vs. Performance Max experiments. | |
|
Optimization experiment Test different variations of your Performance Max campaign by adjusting its settings. |
Test the uplift of Final URL Expansion on your Performance Max: Learn Set up a Performance Max Optimization experiment with Automatically Created Assets (ACA) - Final URL Expansion. |
