Music is a deeply personal medium and often reflects the listeners’ state of mind. In fact, a new Ipsos survey commissioned by Google shows that 48% of people in the US say that they consume music to lift their mood, and 84% say that music makes them very happy.1
To help advertisers tap into these attitudinal signals, we recently launched 5 types of Music Mood line-ups: Romantic, Happy and Uplifting, Chill, Downbeat and Funky Moods in Google Ads for 20 countries. Music Mood line-ups contain videos pulled from the same mood signals that YouTube uses as part of YouTube Music playlists. For example, the Happy and Uplifting Mood line-up contains videos from playlists like The Happiest Pop Hits and A Happy Alternative and many others that people are playing to feel good.
You can find these in the topic targeting section when you are creating a new video campaign. For help getting started, read about placement targeting in the Google Ads Help Centre.
Posted by Melodie Zhu, Product Manager, YouTube Ads
1. Source: Ipsos survey data, April 2022
