Secure your Google Ads account: Confirm it’s you

What are ‘Confirm it’s you’ challenges?

These challenges are designed to help protect your account when you try to complete sensitive actions. Google Ads may prompt you once in 24 hours to confirm your identity by completing a challenge such as receiving a security code on your phone.

How it works

When attempting the actions (listed below), you may be asked to confirm that it is really you by completing security challenges:

  • Inviting Standard or Admin users
  • Performing unusual budget or bulk changes
  • Creating Ads with URL domains not previously used in your account
  • Creating Campaigns with apps not previously used in your account

Need to know

  • 'Confirm it’s you' challenges are mutually exclusive to your accounts mandates and 2SV settings.
  • Disabling 2-Step Verification does not disable 'Confirm it’s you' security challenges.
  • 'Confirm it’s you' challenges will roll out to all accounts in 2022.
  • To opt out of these challenges, speak to your Google representative.

Challenge verification options

When attempting the actions (listed below), you may be asked to confirm that it's really you by completing security challenges:

  • Prompt sent to your phone
  • Verification code by text
  • Verification by phone call
  • Security code on your Android device
  • Screen lock or fingerprint on your Android device
  • Security key connected to your Google Account

Related links

Security hub

Your security options

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