Trim video is a video ad production tool that helps advertisers make new bumper ads from their longer video assets quickly. Trim video uses Google's AI to simplify the process of bumper ad creation by identifying the most important frames in a long ad and turning them into 6-second videos. It also has simple editing features that allow advertisers to modify the final output.
This article explains what Trim video is, the benefit from using it, and how it works.
Benefits
- Save time and resources: Trim video is a simple, and easy-to-use, self-service tool that helps you create bumper ads within minutes.
- Inspire new ad concepts: It can serve as a starting point when developing custom bumper ads with your creative team or agency partners.
- Improve ad performance: Bumper ads can help improve ad recall and brand awareness of your campaigns. Advertisers who combined video campaigns with bumper ads drove significant lift in ad recall and brand awareness than advertisers who bought either format on its own.
How it works
Here’s an easy guide on how to access and use the Trim video.
- In your Google Ads account, click the Tools icon
.
- Click the Shared library drop down in the section menu.
- Click Asset library.
- Click the plus button
. Under “Video”, click Trim video and select a video.
- The video can be from any source.
- Any video between 7 seconds to 140 seconds is eligible to generate bumpers.
- You can also choose to select a video in the “Asset library” first, click the 3-dot icon
, and then click Trim video.
- A preview of the selected video is shown.
- Click Generate videos.
- After your bumpers have been made, select a bumper under the “Trimmed videos” and press play to preview the video.
- To do light edits on your generated bumpers, select a bumper and then click the pencil icon
. When you edit, you can:
- Customize which segments are featured in the final video in either of the 2 ways:
- Enter the timestamps for the segments, or
- Drag the segments in the video layer.
- Select up to 2 segments in the original video, adding up to 6 seconds.
- Click Refresh preview to play the customized bumper.
- Customize which segments are featured in the final video in either of the 2 ways:
- To save your edits, click Update bumper.
- To delete a generated bumper, click the trash icon
.
- To use the generated bumpers, click Upload trimmed videos so they can be saved and added to your “Asset library”.
- Select the bumpers that you want to upload to YouTube. Bumpers can be uploaded to a private channel or to a brand channel. Bumpers must be uploaded to YouTube before they can be used in a campaign.
- After you’ve uploaded the bumpers, you can choose the bumpers that you want to use in a campaign.
, and then click Trim video.
. When you edit, you can:
.
Add bumper ads recommendation
This feature simplifies how advertisers add bumper ads to their existing Video reach campaigns or App campaigns for installs. Google AI will recommend parts of videos that require little to no editing to create bumpers. You can then either use Trim Video to quickly create a bumper from an existing video or upload your own bumper.
You can find the recommendation to add bumper ads in:
- Recommendation homepage
- Overview page
- Notifications
To add bumpers using an existing video and Trim Video
- On the add bumper ad recommendation card, click View.
- In the next page, click Get started next to the recommended video to be made into a bumper ad.
- Choose the “Create a bumper ad from an existing video” option.
- Click Trim video.
- After making your adjustments, click Upload trimmed videos.
- Select the channel where you’ll upload your bumper ad.
- Select the bumper ad you’ll be using and click Add to campaign.
- Note: You can only select one bumper ad at this time.
- Choose an existing campaign or click Create a new ad group.
- Click Save.
