Create an ad schedule

An ad schedule allows you to display ads or change bids during certain times. You can create a maximum of 6 ad schedules per day for each campaign in your account.

This article explains how to create a schedule for an ad.

Instructions

1. In your Google Ads account, click the Campaigns icon .
2. Click the Audiences, keywords, and content drop down in the section menu.
3. Click Ad schedule.
4. Click the pencil icon , then select a campaign to create an ad schedule for.
5. Make your selections for specific days and times.
6. Click Save. You'll see your changes reflected on the "Ad schedule" page.

Keep in mind

• Ad schedules are set based on your account’s time zone, so you should adjust your ad schedule to account for any difference in your target customers' time zone. Learn more about your time zone
• To schedule an ad to run from the end of one day through a portion of the next day, you’ll need to create an ad schedule for each day. For example, to run an ad from Monday 11:00 p.m. to Tuesday 7:00 a.m.:
  • If you are using a 12-hour clock, your ad schedule for Monday should extend from 11:00 p.m. to 12:00 a.m., while your Tuesday ad schedule should run from 12:00 a.m. to 7:00 a.m.
  • If you are using a 24-hour clock, your ad schedule for Monday should extend from 23:00 to 0:00, while your Tuesday ad schedule should run from 0:00 to 7:00.

How to review your ad schedule

When you create an ad schedule, your ads will only be eligible to show during the times you specify. Your ad won’t show during the dates and times that aren't listed on your ad schedule. Make sure your ad schedule includes all the days and times you want your ad to be eligible to show. Here’s how to review your ad schedule:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Audiences, keywords, and content drop down in the section menu.
3. Click Ad schedule.
4. You’ll see a chart that shows the times your campaign’s ads showed. By default, the chart will show the number of clicks your ads received.
   • To see your campaign’s impressions, CTR, average CPC, or cost, select the metric you’d like to see from the "Clicks" drop-down in the top right corner.
5. Choose a subtab to review your ad schedule and performance by "Day and Hour", "Day", or "Hour".

How to edit your ad schedule

1. In your Google Ads account, click the Campaigns icon .
2. Click the Audiences, keywords, and content drop down in the section menu.
3. Click Ad schedule.
4. To edit your ad schedule, click the pencil icon .
   • To remove a time period, click the “x”.
   • To adjust dates and times, click the dates or times you’d like to change and select new ones.
   • To add a new date and time to your ad schedule, click Add.
5. Click Save.

Related links

• About ad scheduling
• Set up an ad schedule bid adjustment