Conversion tracking can help you to see how effectively your ad clicks lead to valuable customer activity on your website, such as purchases, sign-ups and form submissions.
This article demonstrates how to create a conversion action to track customer actions on your website.
Before you begin
There are two steps to set up conversion tracking:
|Create a conversion action||Set up your conversion tag|
Before you can set up website conversion tracking you need:
- A website: This is where you'll put the conversion tracking code, called a 'tag'.
- Ability to edit website code: Either you or your web developer will need to be able to add the code to your website.
To learn more about how conversion tracking works and why to use it, read About conversion tracking.
Or, if you're not sure whether website conversion tracking is right for you, you can find instructions for all the different kinds of conversion tracking here.