Find or create placement reports for your Performance Max campaigns

You can use Performance Max campaigns to access and promote all your products and services across the Google Network from a single campaign.

You can generate placement reports to find out where your ads have served for your Performance Max campaign, and how many impressions they’ve received. This article explains how to find and create these placement reports for your Performance Max campaigns.

Note: Placement reports shouldn't be used to evaluate performance, as information on the placement report doesn't include performance from all channels. Placement reports should be used as a brand safety tool.

Instructions

Follow the steps below to either find a predefined report or to create a custom one.

How to find a predefined placement report

  1. Sign in to your Google Ads account.
  2. From the page menu, select Report from the dashboard, and then click Predefined reports (Dimensions) from the drop-down menu.
  3. Click Other.
  4. Click Performance Max campaigns placement.
  5. You can add filters to your report by selecting the filter icon Filter and the filter types.
  6. To download your report, select Download and then select a file type.

How to create a custom placement report

  1. Sign in to your Google Ads account.
  2. From the page menu, select Report from the dashboard, and then click Report.
  3. Select the plus icon Add next to "Custom", and then click Table.
  4. Under the "Attributes" segment, select Performance Max placement or enter “Performance Max placement” in the search bar.
    • You’ll find that “Performance Max placement” appears in "Row".
  5. Under the “Performance” segment, select Impr. or enter “Impr.” in the search bar.
    • You’ll find that “Impr.” appears in “Column”.
  6. You can add filters to your report by selecting the filter icon Filter and the filter types.
  7. To download your report, select Download and then select a file type.

How to use placement reports

Follow the guidance below when evaluating your placement report.

Placement definitions

  • Google Owned & Operated: Google Owned & Operated refers to all sites owned by Google, like Gmail, Play, Discover, and YouTube. The placement report has a category for Google Owned & Operated, which combines all impressions served on YouTube, Discover, Feed, Gmail, and other Google-owned properties.
  • Anonymous.google placement: Anonymous.google refers to all the ad placements that publishers choose to set as anonymous to avoid disclosing their site name to advertisers.
  • Google Search impressions: Search isn't considered a placement, and is excluded from any placement reporting.

No data shown in report

If there's no data in the placement report, it could be because of the type of inventory your campaign is serving on. Placements are only relevant for certain inventory in Performance Max. Our machine learning models optimize bids and placements to drive conversions or conversion value for your goals, and your ads will show only on those networks where you'll get the best results. Learn more about Performance Max campaigns

Limited data shown in report

Performance Max serves across channels and inventory types, and only some of these channel types are relevant on the placement report. If you have only limited data on the placement report, that means your campaign may be serving on some channels where placements aren’t relevant.

Because of this, the placement report is not comprehensive of all campaign performance and should only be used to address brand safety concerns. Please use other campaign-level reporting or Insights to evaluate performance.

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