About automatically created assets

Automatically created assets are an opt-in, campaign-level setting. Enabling the setting will help you generate additional assets (headlines and descriptions) to be used in combination with the assets that you input for your responsive search ads. These new assets are generated based on your ad's unique context, which includes your landing page, existing ads and keywords in your ad group. In some cases*, automatically created assets can use generative AI to help you generate assets that are more relevant to people’s search queries.

*Advertisers with English assets are eligible.

Note: You must opt in to use this feature. Asset generation techniques using domain are coming soon.

Ensure that your website content is accurate, not misleading and not in violation of Google Ads policies or applicable laws. After enabling automatically created assets, you can monitor your ad content for accuracy in the asset details report.

Google Ads Tutorials: How to Create More Effective Google Ads with Automatically Created Assets

For subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select 'Subtitles/CC' and choose your language.

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Benefits of automatically created assets

• Performance
  • Increase Responsive search ads (RSA) performance by automatically creating more headlines and descriptions.
• Relevance
  • Provide a consistent user experience across query, ad copy and landing pages.
• Productivity
  • Reduce the amount of manual work to create relevant ad copy.

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How automatically created assets work

For responsive search ads within campaigns where you enable automatically created assets, you instruct Google to help you generate assets from eligible sources based on relevance and predicted performance. When your ad is eligible to serve for a query, responsive search ads will use the pool of eligible advertiser-created assets and automatically created assets and serve the combination predicted to perform best. Automatically created assets will be reflected in your RSA ad strength rating.

Language support includes English, Spanish, Portuguese, Italian, French, German, Japanese and Dutch.

Note: Refer to the instructions on How to enable Automatically Created Assets for a campaign.

Here’s an example of how your ad works with automatically created assets enabled:

1. Advertiser provided header and description assets:
   • The new Smart Phone 7
   • Our most innovative Smart Phone yet
   • Safe and secure
   • Order online and pick up today
   • Contact-free delivery available today

Ad • example.com The new Smart Phone 7 | Our most innovative Smart Phone | Safe and Secure Order online and pick up today. Contact-free delivery available!

2. Google will automatically create headline and description assets:
   • Impressive from every angle
   • Trade-in offers available
   • Several colours to choose from
   • Re-imagined camera to capture life's moments

Ad • example.com Impressive from every angle | Trade-in offers available Several colours to choose from. Re-imagined camera to capture life’s moments.

3. Refer to the examples below for how your resulting responsive search ad – with automatically created assets enabled – might appear when a user searches with the keyword 'the new smart phone 7'.

Ad · https://www.example.com ACME Electronics – Smart Phone 7 The new Smart Phone 7. Our most innovative Smart Phone yet. Several colours to choose from. Contact-free delivery available today.

 

Ad · https://www.example.com ACME Electronics – Smart Phone 7 The new Smart Phone 7. Impressive from every angle. Trade-in offers available. Contact-free delivery available today.

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Best practices when using automatically created assets

Ensure that your website content is accurate

Keep Google Ads policies or applicable laws in mind and monitor ad content for accuracy in the asset details report.

Keep your advertiser generated headlines and descriptions

The responsive search ads headlines and descriptions that you create serve in combination with ACAs to create RSAs predicted to perform the strongest.

Fill gaps to reach Good+ ad strength

Automatically created assets can improve your overall RSA ad strength rating, but make sure that you stay focused on filling any gaps that remain.

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Instructions

How to enable automatically created assets for a campaign

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu.
3. Click Campaigns.
4. Click the Settings tab on top, then select the tick box next to the campaign that you want to edit.
5. Click Edit, then select Change automatically created assets settings from the drop-down.
6. Click the button next to 'On'.
7. Click Turn on, then click Apply.

How to enable automatically created assets for multiple campaigns

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu.
3. Click Campaigns.
4. Click the Settings tab on top, then select the tick boxes next to the campaigns that you want to edit.
5. Click Edit, then select Change automatically created assets settings from the drop-down.
6. Click the button next to 'On'.
7. Click Turn on, then click Apply.

How to enable automatically created assets during campaign creation

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu.
3. Click Campaigns.
4. Click the plus button .
5. Click + New campaign.
6. When you reach the 'Campaign settings' page during campaign creation, scroll down to 'Automatically created assets'.
7. Click the button next to 'On'.
8. Click Turn on, then click Next.

How to disable automatically created assets

Follow these steps to opt out of automatically created assets:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu.
3. Click Campaigns.
4. Click the Settings tab on top, then select the tick box next to the campaigns that you want to edit.
5. Click Edit, then select Change automatically created assets settings from the drop-down.
6. Click the radio button next to 'Off: Use only assets I provide directly for my ads'.
7. (Optional) Select a reason for which you are disabling the automatically created assets.
8. Click Apply.
   • When you disable automatically created assets, they will be reported as 'Removed' and no longer serve.

How to remove individual automatically created assets

Follow these steps if you have concerns about an individual asset and would like to remove it:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Assets drop-down in the section menu.
3. Click Assets.
4. Click the tick box next to the asset that you’d like to remove and click Remove.
5. You’ll be asked to acknowledge that the removal of the assets will remove them from specific campaigns or ad groups that they’re associated with.
6. Click Confirm.

How to view reporting

• Follow these instructions to access ad-level asset reporting.
  • Leverage the 'Asset source' column to differentiate between automatically created assets and advertiser provided assets.
  • Impressions and performance ratings are available for automatically created assets.
  • Automatically created assets are visible in the channel-level and campaign-level asset reports.
• Follow these instructions to access campaign-level asset reporting.
  Note: Campaign-level asset reporting is the best way to access automatically created asset reporting at scale.
  • Impressions and performance ratings are available for automatically created assets at scale.
  • Automatically created assets are visible in the channel-level and campaign-level asset reports.
  • Leverage the 'Source' column to differentiate between automatically created assets and advertiser-provided assets.
• Follow these instructions to access Combination Reporting.
  • Combination reports denote if they contain automatically created assets.
  • You’ll be able to check the impressions that your responsive search ads are getting and view which are the most common asset combinations shown. Learn more About the combinations report for responsive search ads.

Note: Automatically created assets are generated using the ad level final URL. If you use keyword-level final URLs, you can still enable automatically created assets; however, asset generation may be limited. Landing pages with limited content should expect fewer generated assets.

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FAQs

How can I view the automatically created assets that are used in my ads?

You can view the automatically created assets used in your ads in the asset report to view which assets are being used in the RSA. To review the actual combinations and ads that served for transparency purposes, you can view the combination report.

Are automatically created assets counted towards the responsive search ads limits?

Automatically created assets don't contribute towards the 15 headlines and 4 description lines for responsive search ads.

Are automatically created assets the same as account-level automated assets?

No. Account-level automated assets, such as dynamic sitelinks, dynamic structured snippets, dynamic callouts and more, are enabled at the account level while automatically created assets, which help you generate additional assets (headlines and descriptions), are a campaign-level setting.

How can I view automatically created asset reporting at scale?

Campaign-level asset reporting is the best way to view automatically created asset reporting at scale. Follow the above instructions to access campaign-level asset reporting.

Are all automatically created assets expected to serve?

Automatically created assets are eligible to serve when generated. Assets may be generated and then determined as poor performers because the context can change from generation to serving, such as editing the ad, keywords or landing page. The system will automatically remove the asset when it determines that it won’t perform after some time, if an asset is assigned a 'Low performance' label, or if the source of the asset changes.

Will I be able to remove an automatically created asset if it's not suitable?

Yes. Follow the above instructions for removing individual assets.

How can I view ad strength?

You can view ad strength in the 'Ad strength' column by following these steps:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu.
3. Click Ads.

The 'Ad strength' column in the table shows an ad's ad strength rating such as 'Average' or 'Excellent'. You can click on this rating to view feedback on improving your ad along with a link to where you can make that change.

How is generative AI being used to create automatically created assets?

Generative AI can generate assets to be more relevant to the searcher’s query while remaining accurate to the offering of the advertiser based on the ad’s final URL. Advertisers with English assets are eligible for automatically created assets generated using generative AI. You can view automatically created assets in reporting and you can also remove individual assets by following these instructions.

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Related links

• About assets
• About account-level automated assets
• Responsive Search Ads: A Guide to Writing Ads that Perform