Automatically created assets are an opt-in, campaign-level setting. Enabling the setting will help you generate additional assets (headlines and descriptions) to be used in combination with the assets that you input for your responsive search ads. These new assets are generated based on your ad's unique context, which includes your landing page, existing ads and keywords in your ad group. In some cases*, automatically created assets can use generative AI to help you generate assets that are more relevant to people’s search queries.
*Advertisers with English assets are eligible.
Ensure that your website content is accurate, not misleading and not in violation of Google Ads policies or applicable laws. After enabling automatically created assets, you can monitor your ad content for accuracy in the asset details report.
For subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select 'Subtitles/CC' and choose your language.
Benefits of automatically created assets
- Performance
- Increase Responsive search ads (RSA) performance by automatically creating more headlines and descriptions.
- Relevance
- Provide a consistent user experience across query, ad copy and landing pages.
- Productivity
- Reduce the amount of manual work to create relevant ad copy.
How automatically created assets work
For responsive search ads within campaigns where you enable automatically created assets, you instruct Google to help you generate assets from eligible sources based on relevance and predicted performance. When your ad is eligible to serve for a query, responsive search ads will use the pool of eligible advertiser-created assets and automatically created assets and serve the combination predicted to perform best. Automatically created assets will be reflected in your RSA ad strength rating.
Language support includes English, Spanish, Portuguese, Italian, French, German, Japanese and Dutch.
Here’s an example of how your ad works with automatically created assets enabled:
- Advertiser provided header and description assets:
- The new Smart Phone 7
- Our most innovative Smart Phone yet
- Safe and secure
- Order online and pick up today
- Contact-free delivery available today
Ad • example.com The new Smart Phone 7 | Our most innovative Smart Phone | Safe and Secure Order online and pick up today. Contact-free delivery available! |
- Google will automatically create headline and description assets:
- Impressive from every angle
- Trade-in offers available
- Several colours to choose from
- Re-imagined camera to capture life's moments
Ad • example.com Impressive from every angle | Trade-in offers available Several colours to choose from. Re-imagined camera to capture life’s moments. |
- Refer to the examples below for how your resulting responsive search ad – with automatically created assets enabled – might appear when a user searches with the keyword 'the new smart phone 7'.
Ad · https://www.example.com ACME Electronics – Smart Phone 7 The new Smart Phone 7. Our most innovative Smart Phone yet. Several colours to choose from. Contact-free delivery available today. |
Ad · https://www.example.com ACME Electronics – Smart Phone 7 The new Smart Phone 7. Impressive from every angle. Trade-in offers available. Contact-free delivery available today. |
Best practices when using automatically created assets
Ensure that your website content is accurate
Keep Google Ads policies or applicable laws in mind and monitor ad content for accuracy in the asset details report.
Keep your advertiser generated headlines and descriptions
The responsive search ads headlines and descriptions that you create serve in combination with ACAs to create RSAs predicted to perform the strongest.
Fill gaps to reach Good+ ad strength
Automatically created assets can improve your overall RSA ad strength rating, but make sure that you stay focused on filling any gaps that remain.
Instructions
How to enable automatically created assets for a campaign
- In your Google Ads account, click the Campaigns icon .
- Click the Campaigns drop-down menu, then click Campaigns.
- Click the Settings tab on top, then select the campaign that you want to edit.
- Click Edit, then select Change automatically created assets settings.
- Click the button next to 'On'.
- Click Apply.
How to enable automatically created assets for multiple campaigns
- In your Google Ads account, click the Campaigns icon .
- Click the Campaigns drop-down menu, then click Campaigns.
- Click the Settings tab on top, then select the campaigns that you want to edit.
- Click Edit, then select Change automatically created assets settings.
- Click the button next to 'On'.
- Click Apply.
How to enable automatically created assets during campaign creation
- In your Google Ads account, click the Campaigns icon .
- Click the Campaigns drop-down menu, then click Campaigns.
- Click the plus button .
- When you reach the 'Campaign settings' page during campaign creation, scroll down to 'Automatically created assets'.
- Click the button next to 'On'.
- Click Turn on, then click Next.
How to disable automatically created assets
- In your Google Ads account, click the Campaigns icon .
- Click the Campaigns drop-down menu, then click Campaigns.
- Click the Settings tab on top, then select the campaigns that you want to edit.
- Click Edit, then select Change automatically created assets settings and turn it Off.
- When you disable automatically created assets, they will be reported as 'Removed' and no longer serve.
How to remove individual automatically created assets
Follow these steps if you have concerns about an individual asset and would like to remove it:
- In your Google Ads account, click the Campaigns icon .
- Click the Campaigns drop-down menu, then click Ads.
- Navigate to the ad that you would like to modify and click 'View asset details'.
- Navigate to the automatically created asset that you would like to remove and click the drop-down arrow next to the status icon.
- Select Remove.
- You'll be asked to acknowledge that the asset will be permanently removed.
- Click Confirm.
How to view reporting
- Follow these instructions to access ad level asset reporting.
- Leverage the 'Asset source' column to differentiate between automatically created assets and advertiser provided assets.
- Impressions and performance ratings are available for automatically created assets.
- Automatically created assets are visible in the channel-level and campaign-level asset reports.
- Follow these instructions to access campaign-level asset reporting.
Note: Campaign-level asset reporting is the best way to access automatically created asset reporting at scale.- Impressions and performance ratings are available for automatically created assets at scale.
- Automatically created assets are visible in the channel-level and campaign-level asset reports.
- Leverage the 'Source' column to differentiate between automatically created assets and advertiser-provided assets.
- Follow these instructions to access Combination Reporting.
- Combination reports denote if they contain automatically created assets.
- You’ll be able to check the impressions that your responsive search ads are getting and view which are the most common asset combinations shown. Learn more About the combinations report for responsive search ads.
FAQs
- In your Google Ads account, click the Campaigns icon .
- Click the Campaigns drop-down menu, then click Campaigns.
- Click Ads.