Tag inactive

Starting July 30, 2021, conversion actions that haven't recorded data in the past 13 months will be removed. Removed conversions will no longer appear in the conversions table by default, but will be archived and you can re-enable them anytime. Learn more about how to Remove inactive conversions.

We no longer see your tag, and haven't recorded any conversions in the last 7 days. For more information, hover over the tracking status. You'll get the date we last saw your conversion tracking tag and the last date we recorded any conversions, if ever.

• If we never recorded any conversions, it's possible that the tag is on the wrong web page, or you never received any traffic to this page from your ads.
• If we recorded conversions before, but they stopped, something may have changed with your website or ad campaigns.
• In either case, there could be something wrong with the way your conversion tag is installed on your site. If you have ads pointing to the right page and you're sure there's traffic on that page, see the troubleshooting section. This link leads to unverified tracking status showing for more than 24 hours in the same article. After clicking the link, scroll down to read more about it.

Note: If you see a "Last conversion recorded" date, this is the date when a conversion last occurred. In reporting, the conversion will be attributed to the day of the ad impression, which may be different from the “Last conversion recorded” date.

Keep in mind: If you switch to cross-account conversion tracking, any conversion actions set up in your managed accounts will stop tracking conversions for new clicks, regardless of the status of your tag. The conversion action will, within its own window, continue to track conversions for those clicks that happened before you made the switch. When you opt into cross-account conversion tracking, you can only track conversions in the manager account.

Select "Troubleshoot" to launch Tag Assistant.