Remove inactive conversions

Inactive conversions can quickly clutter your conversion table and overwhelm you when you search for the conversions that are meaningful to your business.

Starting July 30, 2021 conversion actions that haven't recorded data in the past 13 months will be removed. Removed conversions will no longer appear in the conversions table by default, but will be archived and you can re-enable them anytime.

Impact of the change

Starting July 12, 2021 you will see a notification in your conversions table asking if you want to remove all inactive conversion actions. You will have until July 30, 2021 to remove conversion actions that have not recorded a ping in the past 13 months, at which point we will automatically archive any remaining inactive conversions .

Note: If you are using manager account (MCC) level conversion tracking, the conversion actions in your serving account will be marked as inactive.

Options for removing inactive conversions

Remove all inactive conversions

Select the bulk option and we will remove all inactive conversions for you now.

  1. Sign in to your Google Ads account.
  2. On the "Tools" menu Google Ads | tools [Icon], select Measurement and select Conversions.
  3. In the alert at the top of the table, click Remove now. This will archive your inactive conversions and automatically archive future conversions that remain inactive longer than 13 months.

Remove individual conversions

Choose the individual conversions you want to remove now.

  1. Sign in to your Google Ads account.
  2. On the "Tools" menu Google Ads | tools [Icon], select Measurement and select Conversions.
  3. Select the individual conversion you’d like to remove by clicking the green dot beside it and changing the status to Removed.

Re-enable your removed conversions

Your removed conversions will be archived. You can re-enable them anytime you want to.

  1. Sign in to your Google Ads account.
  2. On the "Tools" menu Google Ads | tools [Icon], select Measurement and select Conversions.
  3. Change the filter status to “All removed”, and when you see a red “removed” dot, click and change to Enabled.

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