Features that help you create a successful campaign

Hero image for how to create a successful campaign.

Note: The new features discussed in this article will launch at different times for different campaign types. If any of these features are missing for your campaign type, it means they have not launched yet for that campaign type and will be launching soon.
 
Additionally, as Google continually enhances the onboarding experience, the workflow may vary slightly for new users, and existing Google Ads accounts. This page will be updated with more information in 2023.

Optimize your campaign while you create it.

Navigation Menu icon

Campaign navigation menu: Easily navigate between steps and get a holistic view of your progress. The menu highlights any warnings based on your selections for targeting, bidding, budget, creatives, and other settings.

Health Checks icon

Campaign health checks: As you create your campaign, you may receive helpful guidance based on your selections. These health checks may indicate issues that can result in decreased performance or that may be significant enough to prevent you from serving ads.

Forecasts icon

Campaign forecasts: These appear on the right panel and provide performance estimations based on your selections for targeting, bidding, budget, creatives, and other settings.

campaign review icon

Campaign review: You’ll have the opportunity to review all of your setting selections on the “Review” page. There, you may get notifications that you may need to address in order to submit your campaign.

campaign drafts icon

Drafts of your campaign: Campaigns that are still in drafting will save as drafts. You can progress a campaign from drafting to ads serving at any time, so long as any issues with your campaign settings have been addressed.
  About Your Business: For new Google Ads accounts, Google may ask for information upfront about your business before campaign creation, such as the business name and URL. This information will be leveraged to guide you through the automated workflow, and ensure you can get up and running quickly on Google Ads.

Campaign navigation menu

A walkthrough of the left stepper menu.
Use the campaign navigation menu to easily navigate between steps and get a holistic view of your progress. The menu highlights any guidance based on your selections for targeting, bidding, budget, and other settings.

Campaign health checks

As you create your campaign, you’ll receive helpful guidance based on your selections for targeting, bidding, budget, and other settings that can help you optimize your campaign performance as well as help ensure that your campaign can serve.

Health checks that can make an impact on your campaign:

1. Your conversion potential may be limited by your current budget selections (in beta)

This image demonstrates a health check recommendation for limited conversions in Google Ads.

Some advertisers may get a note such as this, with specific numbers applicable to their campaign, it means that we predict that an increase to budget can lead to greater campaign success, while target cost-per-conversion may remain unchanged. We make this prediction using inputs like current campaign settings and conversion history.

Action to take: Increase your budget to help you expand your audience reach and increase conversions. The note will specify the budget increase that can lead to a higher number of conversions.

2. Your audience targeting is too narrow in scope

This image demonstrates a health check recommendation for narrow audience targeting in Google Ads.

If you get this note, it’s because your targeting settings are so narrow in scope that there's only a limited number of potential customers who can discover your ads.

Action to take: Turn on optimized targeting to seamlessly reach new and relevant audiences that are most likely to convert based on your advertising goals. You can also remove and edit some of your audience targeting selections.

3. Your bidding and other settings are preventing you from maximizing the budget you set

Health checks that remind you to set bids and audience targeting that make better use of your budget may include:

This image demonstrates a health check recommendation for maximizing your budget with optimized targeting in Google Ads.
This image demonstrates a health check recommendation for maximizing your budget with a bid increase in Google Ads.

Action to take: Increase your bid to make greater use of your budget (the note will specify a bid that could maximize your specific budget), and turn on optimized targeting to seamlessly reach new and relevant audiences that are most likely to convert based on your advertising goals. You may also get a suggestion to use the Maximize conversions bidding strategy instead of the bidding strategy you’re currently using.

Campaign forecasts

Representation of forecast user interface that emphasizes Available weekly impressions and Estimated weekly performance

Campaign forecasts show performance estimations based on the budget you allocate and selections you make for targeting, bidding, and other settings in campaign creation. Forecasts will appear in the column to the far right and will update as you progress through creating your campaign.

Estimations should reflect your advertising goals. If they don’t, consider updating the campaign’s targeting, budget, bidding, and other settings to ensure your campaign best aligns with your goals.

Campaign review

You’ll have the opportunity to review all of your setting selections on the “Review” page.

Here, you can address potential issues. To do this, click Fix it.

Note: If you receive guidance about an issue preventing campaign publishing, you won’t be able to publish your campaign until that issue is resolved.

Campaign drafts

An animation of a mouse clicking the Resume campaign draft menu.

Campaigns that are still in drafting will save as drafts. You can progress a campaign from drafting to ads serving at any time, so long as any issues with your campaign settings have been addressed.

When creating a new campaign, you’ll have the option to select an existing draft or start without using an existing draft.

Instructions:

  1. Sign into Google Ads
  2. From the “Overview” default view, click the New campaigns button
  3. Select Resume campaign draft.
  4. In the drafts menu, click on the draft that you want to resume drafting or publish.

Determine what other users are saying about the new features

Join the conversation in the Ads Community

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