Optimize your campaign while you create it.
|Campaign navigation menu: Easily navigate between steps and get a holistic view of your progress. The menu highlights any warnings based on your selections for targeting, bidding, budget, creatives, and other settings.|
Campaign health checks: As you create your campaign, you may receive helpful guidance based on your selections. These health checks may indicate issues that can result in decreased performance or that may be significant enough to prevent you from serving ads.
|Campaign forecasts: These appear on the right panel and provide performance estimations based on your selections for targeting, bidding, budget, creatives, and other settings.|
|Campaign review: You’ll have the opportunity to review all of your setting selections on the “Review” page. There, you may get notifications that you may need to address in order to submit your campaign.|
|Drafts of your campaign: Campaigns that are still in drafting will save as drafts. You can progress a campaign from drafting to ads serving at any time, so long as any issues with your campaign settings have been addressed.|
Campaign navigation menu
Campaign health checks
As you create your campaign, you’ll receive helpful guidance based on your selections for targeting, bidding, budget, and other settings that can help you optimize your campaign performance as well as help ensure that your campaign can serve.
Health checks that can make an impact on your campaign:
1. Your conversion potential may be limited by your current budget selections (in beta)
Some advertisers may get a note such as this, with specific numbers applicable to their campaign, it means that we predict that an increase to budget can lead to greater campaign success, while target cost-per-conversion may remain unchanged. We make this prediction using inputs like current campaign settings and conversion history.
Action to take: Increase your budget to help you expand your audience reach and increase conversions. The note will specify the budget increase that can lead to a higher number of conversions.
2. Your audience targeting is too narrow in scope
If you get this note, it’s because your targeting settings are so narrow in scope that there's only a limited number of potential customers who can discover your ads.
Action to take: Turn on optimized targeting to seamlessly reach new and relevant audiences that are most likely to convert based on your advertising goals. You can also remove and edit some of your audience targeting selections.
3. Your bidding and other settings are preventing you from maximizing the budget you set
Health checks that remind you to set bids and audience targeting that make better use of your budget may include:
Action to take: Increase your bid to make greater use of your budget (the note will specify a bid that could maximize your specific budget), and turn on optimized targeting to seamlessly reach new and relevant audiences that are most likely to convert based on your advertising goals. You may also get a suggestion to use the Maximize conversions bidding strategy instead of the bidding strategy you’re currently using.
Campaign forecasts show performance estimations based on the budget you allocate and selections you make for targeting, bidding, and other settings in campaign creation. Forecasts will appear in the column to the far right and will update as you progress through creating your campaign.
Estimations should reflect your advertising goals. If they don’t, consider updating the campaign’s targeting, budget, bidding, and other settings to ensure your campaign best aligns with your goals.
You’ll have the opportunity to review all of your setting selections on the “Review” page.
Here, you can address potential issues. To do this, click Fix it.
Campaigns that are still in drafting will save as drafts. You can progress a campaign from drafting to ads serving at any time, so long as any issues with your campaign settings have been addressed.
When creating a new campaign, you’ll have the option to select an existing draft or start without using an existing draft.
- Sign into Google Ads
- From the “Overview” default view, click the New campaigns button
- Select Resume campaign draft.
- In the drafts menu, click on the draft that you want to resume drafting or publish.