The asset report lists each asset used in a Performance Max campaign and allows you to compare performance across a variety of assets. Over time, you'll be able to make strategic decisions about your assets, such as which ones to rotate, remove or improve. This report helps you focus on creating assets that deliver better performance. It also gives you an indication of when to create new assets that drive better performance based on similar assets.
On this page
Before you begin
You’ll need to set up a Performance Max campaign to view your asset report. Learn more About Performance Max campaigns.
How it works
There are multiple ways to view how your assets are performing:
- Asset group reporting: Reporting at the asset group level
- Asset reporting: Reporting at the individual asset level
This article covers individual asset-level reporting. You can learn more about asset group reporting here.
With asset reporting, you can check asset performance across an asset group, a campaign or multiple campaigns at once.
Asset reporting for your Performance Max campaigns
To review the performance of all assets within a Performance Max campaign or across all Performance Max campaigns, follow these instructions:
- In your Google Ads account, click the Campaigns icon
..
- Click Assets.
- On the 'Assets' page, select Assets from the 'Table view' drop-down menu to view the assets performance.
..If you want to view assets for only a single Performance Max campaign, you can select that campaign from the top 'Campaigns' drop-down. (note that you can also access this report by going to the Assets tab and selecting table view: Assets for a single Performance Max campaign)
Evaluating asset performance
You can interpret asset conversion level reporting with performance labels. The best practice is to use both the performance label and conversion data to inform your creative optimisation decisions. The performance label (Best, Good, Low) will give you a relative performance of the assets among the same type of asset. 'Best' means the asset served the most and triggered user action toward the best performance of your campaign goal. 'Low' means it didn’t perform well among the same asset types. We recommend first optimising for the maximum number of assets recommended, and then updating or replacing the assets with 'Low' performance labels, especially those with 0 or fewer conversions.
