The asset report lists each asset used in a Performance Max campaign and allows you to compare performance across a variety of assets. Over time, you'll be able to make strategic decisions about your assets, such as which ones to rotate, remove, or improve. This report helps you focus on creating assets that deliver better performance. It also gives you an indication of when to create new assets that drive better performance based on similar assets.
On this page
Before you begin
You’ll need to set up a Performance Max campaign to view your asset report. Learn more About Performance Max campaigns.
How it works
To view your asset report, follow these instructions:
- In your Google Ads account, click the Campaigns icon
.
- Click the Campaigns drop down in the section menu.
- Click Campaigns.
- On the “Campaigns” page, select the Performance Max campaign that you’d like to view.
- You will then be redirected to the overview page of the Performance Max campaign. On the left panel under "Campaigns", click Asset groups.
- On the asset group card you’d like to view the asset report of, click View details.
What you’ll find in your asset report
Filters and download
If you have a long list of assets, you can filter by asset type, policy approval status, and performance. You can also expand your report view or download the report.
Assets
In the "Asset" column, you’ll find:
- The content of each asset, such as text or an image thumbnail
- Asset dimensions for images, if applicable
Status
In the “Status” column, you can find any policy violations for your assets. You can review those violations by hovering over the "Status" column to learn more about the policy violation. To correct the policy issue, go to the “Asset groups” section and use the “Edit Assets” link.
Asset type
The "Asset type" column defines how each asset is used. Here are the assets you can find:
- Description
- Headline
- Long headline
- Image
- Logo
- YouTube video
Performance
The "Performance" column ranks assets' performance against other assets of the same type. To improve your campaign’s performance, you can replace low performing assets with similar high performing assets. It isn’t recommended to delete low performing assets without replacing them, as this may limit ads served by your campaign. This column shows you which assets of the same type are:
- Low, as in low performing against all other assets of the same type across properties.
- Good, as in it performs well enough against all other assets of the same type.
- Best, as in one of the highest performers of all assets of the same type on one or more properties.
You may also find the following values in the performance column:
- Pending is shown when the asset has just been uploaded and not yet scored. You can check again later for the asset’s performance.
- Not enough data status implies that there either isn’t enough data because the asset is newly created or edited or the system is still learning. The rating can also appear when there aren’t enough assets for comparison. You can check again later or review campaign optimization actions like budget opportunities to make sure that an asset is being served more.
- Not Applicable is shown when the asset is an HTML5 asset, an automatically created asset, or is disapproved.
Source
The “Source” column indicates whether an asset was uploaded by an advertiser or is automatically created.
Combinations report
The "Combinations" report for Performance Max campaigns allows you to view the top performing asset combinations for each asset group in a Performance Max campaign. It also helps you visualize how your creatives serve as ads by showcasing a variety of top performing asset combinations from each asset group.
The "Combinations" report categorizes asset combinations by asset types such as text, images, and videos, and lists out the 6 best combinations in each category so you can focus only on your top ads. Using the "Combinations" report, you can also preview how your asset combinations would look on different channels such as Search, Display, YouTube, Gmail, Discover, and more.
Instructions
To find the "Combinations" report for your Performance Max campaign, follow these instructions:
- In your Google Ads account, click the Campaigns icon
- Click the Campaigns drop down in the section menu.
- Click Campaigns.
- On the "Campaigns" page, select the Performance Max campaign that you'd like to view.
- Click the "Asset groups" tab.
- From the asset group card, click View Details.
- On the "Asset report" page, click the Combinations tab.
- You’ll have 18 tiles displaying the top 6 combinations for text, image, and video assets, ranked by performance.
- Click Preview Ads on these tiles to preview the asset combinations on different networks.
Asset group reporting
The “Asset group” report for Performance Max campaigns allows you to review performance metrics like your conversion and conversion value at the asset group level of your campaign. In this report, you’ll be able to:
- Discover which asset groups drive your campaign-level performance
- Learn how your asset groups perform alongside your campaign-level goals
- View ad strength, audiences, conversions, conversion value, and status across your asset groups
Learn more About asset group reporting.
