About asset reporting in Performance Max

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

The asset report lists each asset used in a Performance Max campaign and allows you to compare performance across a variety of assets. Over time, you'll be able to make strategic decisions about your assets, such as which ones to rotate, remove, or improve. This report helps you focus on creating assets that deliver better performance. It also gives you an indication of when to create new assets that drive better performance based on similar assets.

On this page

• How it works
• What you'll find in your asset report
• Combinations report
• Asset group reporting

Before you begin

You’ll need to set up a Performance Max campaign to view your asset report. Learn more About Performance Max campaigns.

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How it works

You now have multiple ways to view how your assets are performing. You can check asset performance across an asset group, a campaign, or multiple campaigns at once.

To view your asset group report, follow these instructions:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down in the section menu.
3. Click Campaigns.
4. On the “Campaigns” page, select the Performance Max campaign that you’d like to view.
5. You will then be redirected to the overview page of the Performance Max campaign. On the left panel under "Campaigns", click Asset groups.
6. On the asset group card you’d like to view the asset report of, click View details.

Campaign level asset reporting

To review the performance of all assets within a Performance Max campaign, follow these instructions:

1. In your Google Ads account, click the Campaigns icon .
2. Select the Performance Max campaign that you are interested in.
3. Click Assets.
4. On the “Assets” page, select Assets from the “Table view” drop-down menu to view the assets performance.

First it’s under a Performance Max campaign scope (enter into the Performance Max campaign), then click the “Assets” tab and select the Assets.

Performance Max channel asset Reporting

To review the performance of all assets across multiple Performance Max campaigns , follow these instructions:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down in the section menu.
3. Click Assets.
4. Here select the option “Assets” from the “Table view” drop-down menu and the option “Performance Max” from the “Campaign Type” drop-down menu.
5. Alternatively, you can select View “Performance Max campaigns” under the “Assets” tab. It will be the asset reports for the Performance Max channel.

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What you’ll find in your Asset group report

Filters and download

If you have a long list of assets, you can filter by asset type, policy approval status, and performance. You can also expand your report view or download the report.

Assets

In the "Asset" column, you’ll find:

• The content of each asset, such as text or an image thumbnail
• Asset dimensions for images, if applicable

Status

In the “Status” column, you can find any policy violations for your assets. You can review those violations by hovering over the "Status" column to learn more about the policy violation. To correct the policy issue, go to the “Asset groups” section and use the “Edit Assets” link.

Asset type

The "Asset type" column defines how each asset is used. Here are the assets you can find:

• Description
• Headline
• Long headline
• Image
• Logo
• YouTube video

Note: Assets should be compared by asset type. For example, a “low” rating for an image isn't the same as “low” for a headline.

Performance

The "Performance" column ranks assets' performance against other assets of the same type. To improve your campaign’s performance, you can replace low performing assets with similar high performing assets. It isn’t recommended to delete low performing assets without replacing them, as this may limit ads served by your campaign. This column shows you which assets of the same type are:

• Low, as in low performing against all other assets of the same type across properties.
• Good, as in it performs well enough against all other assets of the same type.
• Best, as in one of the highest performers of all assets of the same type on one or more properties.

You may also find the following values in the performance column:

• Pending is shown when the asset has just been uploaded and not yet scored. You can check again later for the asset’s performance.
• Not enough data status implies that there either isn’t enough data because the asset is newly created or edited or the system is still learning. The rating can also appear when there aren’t enough assets for comparison. You can check again later or review campaign optimization actions like budget opportunities to make sure that an asset is being served more.
• Not Applicable is shown when the asset is an HTML5 asset, an automatically created asset, or is disapproved.

Source

The “Source” column indicates whether an asset was uploaded by an advertiser or is automatically created, such as Enhanced by Google.

• Advertiser: The asset has been provided by the Advertiser.
• Enhanced by Google: Automated variations are provided of your asset in different aspect ratios to maximize performance on vertical friendly surfaces like YouTube Shorts.
• Automatically created: Google automatically creates unique assets to maximize performance for a given context, such as a specific search query.

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Combinations report

The "Combinations" report for Performance Max campaigns allows you to view the top performing asset combinations for each asset group in a Performance Max campaign. It also helps you visualize how your creatives serve as ads by showcasing a variety of top performing asset combinations from each asset group.

The "Combinations" report categorizes asset combinations by asset types such as text, images, and videos, and lists out the 6 best combinations in each category so you can focus only on your top ads. Using the "Combinations" report, you can also preview how your asset combinations would look on different channels such as Search, Display, YouTube, Gmail, Discover, and more.

Instructions

To find the "Combinations" report for your Performance Max campaign, follow these instructions:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down in the section menu.
3. Click Campaigns.
4. On the "Campaigns" page, select the Performance Max campaign that you'd like to view.
5. Click the "Asset groups" tab.
6. From the asset group card, click View Details.
7. On the "Asset report" page, click the Combinations tab.
8. You’ll have 18 tiles displaying the top 6 combinations for text, image, and video assets, ranked by performance.
9. Click Preview Ads on these tiles to preview the asset combinations on different networks.

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What you can find in your single and multi-campaign asset reporting

Filters and download

If you have a long list of assets, you can filter by asset type, policy approval status, and performance. You can also expand your report view or download the report.

Assets

In the "Asset" column, you can find:

• The content of each asset, such as text, image, and video thumbnails
• Asset dimensions for images, if applicable

Used by

In “Used by” you can find the number of asset groups, which are using the asset, by hovering over the number and you can view the list of asset groups that currently use the asset in question.

Asset type

The "Asset type" column defines how each asset is used. Here are the assets you can find:

• Description
• Headline
• Long headline
• Image
• Logo
• YouTube video

Note: Assets should be compared by asset type. For example, a “low” rating for an image isn't the same as “low” for a headline.

Assets performance rating in Performance Max campaign

The "Performance rating" maps the performance of an asset for the last 30 days and performance has been segregated in various categories. You can also check other ratings as pending, not applicable and not enough data on the performance column. Hovering over a “%” in a specific rating column highlights the asset groups this asset has the rating in. This shows how your asset is performing on average across all asset groups it is utilized in:

Asset performance rating	Description
Best	One of the highest performers of all assets of the same type on one or more properties
Good	An asset performs well enough compared to all other assets of the same type
Low	A low performing asset compared to all other assets of the same type across properties
Not Applicable	The asset can’t be rated for a variety of reasons, such as HTML 5, auto linked, or disapproved.
Pending	The asset is new or has recently been activated in an Asset group and we don’t have a performance rating yet
Not enough data	The asset doesn’t have enough data to calculate scores. This could be because of one of these reasons: The asset group does not have enough impressions There are not enough similar assets within the field type to compare this asset against

Source

The “Source” column indicates if an asset was uploaded by an advertiser or is automatically created or enhanced.

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Asset group reporting

The “Asset group” report for Performance Max campaigns allows you to review performance metrics like your conversion and conversion value at the asset group level of your campaign. In this report, you’ll be able to:

• Discover which asset groups drive your campaign-level performance
• Learn how your asset groups perform alongside your campaign-level goals
• View ad strength, audiences, conversions, conversion value, and status across your asset groups

Learn more About asset group reporting.

Related links

• About asset group reporting
• About conversion tracking
• About Performance Max campaigns
• Create a Performance Max campaign