About asset reporting in Performance Max

The asset report lists each asset used in a Performance Max campaign and allows you to compare performance across a variety of assets. Over time, you'll be able to make strategic decisions about your assets, such as which ones to rotate, remove, or improve. This report will help you focus on creating assets that are more likely to deliver better performance. It also gives you an indication of when to create new assets that are likely to drive better performance based on similar assets.

Before you begin

You’ll need to set up a Performance Max campaign to see your asset report. Learn more About Performance Max campaigns

How it works

To see your asset report, follow these instructions:

  1. Sign in to your Google Ads account.
  2. Click Campaigns from the page menu on the left.
  3. Find and click on the relevant Performance Max campaign.
  4. Click Asset groups.
  5. Click View details for the asset group you want to look at.

What you’ll find in your asset report

Filters and download

If you have a long list of assets, you can filter by asset type, policy approval status, and performance. You can also expand your report view or download the report.

Asset group policy issues

If your asset group is limited by policy violations, you can see those violations by hovering over the "Status" column to read more about the policy violation. To correct the policy issue, go to the asset groups page and use the “Edit Assets” link.

Assets

In the assets column, you’ll find:

  • The content of each asset, such as text or an image thumbnail
  • Asset dimensions for images, if applicable

Asset type

The asset type column defines how each asset is used. Here are the assets you can find:

  • Headline
  • Long headline
  • Description
  • Image
  • YouTube video
Note: Assets should be compared by asset type. For example, a “low” rating for an image isn't the same as “low” for a headline.

Performance

The performance column ranks assets against other assets of the same type. It will show you which assets of the same type are:

  • Low, as in low performing against all other assets of the same type across properties.
  • Good, as in it performs well enough against all other assets of the same type.
  • Best, as in one of the highest performers of all assets of the same type on one or more properties.

Until enough data is available to assign a performance label, you'll see an asset carry a default “Pending” status.

Replace low performing assets

To improve your campaign’s performance, you can replace low performing assets with similar high performing assets. It isn’t recommended to delete low performing assets without replacing them, as this may limit ads served by your campaign.

Combinations report

The Combinations report for Performance Max campaigns allows you to view the top performing asset combinations for each asset group in a Performance Max campaign. It also helps you visualize how your creatives serve as ads by showcasing a variety of top performing asset combinations from each asset group.

The Combinations report categorizes asset combinations by asset types such as text, images, and videos, and lists out the 6 best combinations in each category so you can focus only on your top ads. Using the Combinations report, you can also preview how your asset combinations would look on different channels such as Search, Display, YouTube, Gmail, Discover, etc.

Instructions

To find the Combinations report for your Performance Max campaign, follow these instructions:

  1. Sign in to your Google Ads account.
  2. Click Campaigns from the page menu on the left.
  3. Find and click on the relevant Performance Max campaign.
  4. Click Asset groups.
  5. Click Combinations to view the Combinations report.
  6. You will have 6 tiles displaying the top 6 combinations for each asset type.
  7. Click Preview Ads on these tiles to preview the asset combinations on different networks.
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