As with all policies, these are subject to change over time.
Things to do products used for advertisements are also subject to Google Ads policy.
- Things to do products can include tours, activities and tickets to other local attractions that might appeal to travellers.
- Partner-provided data in the product should match what’s available on the landing page.
- Each product should have 1 listing.
- Products must feature the experience shown in the title and photos. For example, a product with the Eiffel Tower in its title and images of the Eiffel Tower should offer users an Eiffel Tower experience.
- Avoid near-duplicate products as those could be shown side-by-side and reduce the variety of your items on the page.
- Titles should lead with concise information about the product itself.
- Images should be consistent with the attraction or activity and shouldn’t include promotional text, watermarks or logos.
- The minimum size of the images should be at least 300 x 300 px.
- Partners must be authorised to use the image submitted in the context in which it appears.
- When images are submitted, each product should have its own unique image. For example, a 1-hour group tour of the Eiffel Tower should have a different photo or image to a 2-hour tour.
Referral experience policies
- The partner must provide a landing page that goes directly to the product details of the specific experience. A listview with product details is also acceptable if the criteria below are met.
- The product that the user clicked on Google should be easy to identify when the user lands on a partner’s site. As such, it must be prominently displayed on the landing page.
- The price of the product should be easy to identify, and it should match the price provided to Google in the partner’s inventory feed. If a landing page has multiple prices, the price of the advertised product must be the most prominent.
- A user should land on a page where it’s straightforward to navigate to book the selected product. Google requires that partners maintain a consistent presentation of the product and pricing that the user selected and a clear path to booking the product found on Google.
- We realise partner sites are designed differently. To help, here are examples of what’s likely to be considered prominent placement:
- The product is larger than other products and in the highest position on the page.
- The product is highlighted on the page, either in size or differentiating colours.
- The product is pinned to the right or left side of the page, distinct from other products on the page.
- Avoid layouts that hide key elements of the landing page. For example, a pop-up or download banner shouldn’t cover or distract from essential information for customers.
Examples of acceptable landing page designs:
Example of a landing page design that violates policy:
Learn more about Things to do price policies
- Advertised inventory must adhere to Google’s dangerous products or services guidelines. For example, activities involving explosives, guns, weapons, recreational drugs and tobacco aren’t permitted.
- Transport-specific businesses (such as airport pickups, car services and rental cars) aren’t permitted. Tours that include transport can be offered, such as a bus tour or boat tour.
- Virtual experiences aren’t supported at this time. Inventory must take place in a physical location.
- Overnight hotel stays and multi-day cruises aren’t eligible. This includes local holiday or 'staycation' packages. Day use of hotel facilities, such as for a spa visit, is permitted, as well as overnight activities where the lodgings aren't the focus, such as a multi-day wine tour.
- Restaurant coupons for individual meals aren’t permitted. Tours based on local cuisine or food-related events are permitted. This includes neighbourhood tours with stops at multiple shops and restaurants. Meals are permitted as part of a performance or other experience.
Learn more about our policy for restricted businesses