Use related videos

Related videos can make your primary video ad's message stronger and encourage your audience to engage with other videos on your channel. Related videos appear below your primary video ad when the ad is playing in the YouTube app on mobile devices. In this article, you’ll learn how to add related videos to your Video campaign.

Before you begin

Your related videos must be 'Public' or 'Unlisted'. Learn how to change video privacy settings

If you need to edit the settings of your related videos (for example, titles, or thumbnails), make the change before you create the Video campaign.

  • If you edit the title of any related video, all related videos stop appearing below the primary video ad on YouTube. If this happens, remove the related videos from the campaign and then add them again.
  • If you edit other settings (such as thumbnails or descriptions), Google automatically reviews the list of related videos again (even if the videos were approved before you made the change).

Instructions

Add related videos to a new Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left-hand side, click Campaigns.
  3. Click the plus button , and then select New campaign.
  4. Select the Product and brand consideration or Brand awareness and reach goal. You can also create a Video campaign without a goal's guidance using the CPV or tCPM bidding strategy.
  5. Select the Video campaign type.
    • If 'Product and brand consideration' is your goal, select Influence consideration or Ad sequence as the campaign subtype.
    • If 'Brand awareness and reach' is your goal, select Skippable in-stream, Non-skippable in-stream, Bumper or Ad sequence as the campaign subtype.
  6. Customise your budget and date, languages, locations, content exclusions and ad extension settings.
  7. Expand the 'Related videos' section.
  8. Click Related videos to open the editor.
  9. In the 'Related videos' editor, enter the URLs for the YouTube videos that you want to add.
    • Add at least two related videos (with a maximum of five videos allowed). You won’t be able to save your related video list until you add at least two videos.

      How to set up related videos for YouTube ads
  10. Click Continue.
  11. Click Save.

Edit the list of related videos in a Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left-hand side, click Campaigns.
  3. Select the Video campaign that contains the related videos.
  4. Click Settings.
  5. Expand the 'Related videos' section.
  6. Click the pencil icon Edit setting, pencil icon.
    • If you want to remove all related videos from the campaign, click the delete icon .
  7. Add or remove any related videos in the list.
  8. If you want to discard your changes, click Cancel.
  9. Click Save when you finish your edits.

    Important

    We review related videos to ensure that they meet Google’s advertising policies and requirements for YouTube ads. You can check the approval status for your related videos by checking the 'Related videos' section in your campaign settings. If the 'Status' is 'Disapproved', edit the campaign, and then remove or fix any videos in the list.

    If you need to edit the settings of your related videos (for example, titles or thumbnails), make the change before you create the Video campaign.

    • If you edit the title of any related video, all related videos stop appearing below the primary video ad on YouTube. If this happens, remove the related videos from the campaign and then add them again.
    • If you edit other settings (such as thumbnails or descriptions), Google automatically reviews the list of related videos again (even if the videos were approved before you made the change).

    No matter which change you make, your primary video ad will continue to run.

View reporting for related videos

  1. Sign in to your Google Ads account.
  2. In the page menu on the left-hand side, click Campaigns.
  3. Find the campaign that contains the related videos.
  4. Click the segment icon , and select Click type from the drop-down menu.
  5. Scroll to the 'Related videos' row in the statistics table to review metrics for your related videos.

Related links

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