Third-party platforms can help you set up and track Performance Max campaigns quickly and easily. This article explains how to connect your Merchant Center account to four of our partner platforms: Shopify, Woo, GoDaddy and BigCommerce.
Benefits
- Simple integration: Track and update your Performance Max campaigns and their goals alongside your other marketing tools.
- Automatic updates: Changes you make to your Performance Max campaigns in Shopify, Woo, GoDaddy or BigCommerce are automatically reflected in your Google Ads account, and vice versa. This includes your product feeds.
- Optimised ads: Get all the power of Google Performance Max campaigns without leaving Shopify, Woo, GoDaddy or BigCommerce.
Connect your account to Shopify
Before you begin
Before integrating your Performance Max campaigns with Shopify, you’ll have to set up Google & YouTube in Shopify.
After completing this step, your Merchant Center and Shopify accounts will be linked together. The information from your Shopify account always overwrites the information in your Merchant Center account, so any updates or other changes should be made in your Shopify account only.
After you’ve set up Google & YouTube in Shopify and billing in Google Ads, you’ll be ready to manage or create new Performance Max campaigns in Google Merchant Center.
Learn how to create a Performance Max campaign in Shopify.
Connect your account to Woo
Before you begin
Before integrating your Performance Max campaigns with Woo, you’ll have to install and set up the Google Listings & Ads asset from the Woo Marketplace.
Instructions
To create a Performance Max campaign in Woo:
- Open the Woo tab in your website’s admin dashboard.
- Navigate to the 'Marketing' section in the sidebar menu.
- Select 'Google Listings & Ads'.
- Click Start Listing Products.
- Follow the instructions to connect your Google Merchant Center and Google Ads accounts.
- Verify your site, then select your target audiences.
- Configure your tax and delivery settings.
- Changes you make to your tax and delivery settings in Woo are automatically applied in your Merchant Center account as soon as you make them.
- Click Add paid campaign to connect your Google Ads account, select your target audience and set your daily budget and billing details.
Once your campaign is live, you’ll be able to track its performance.
Connect your account to GoDaddy
Before you begin
Before integrating your Performance Max campaigns with GoDaddy, you must connect your Marketplaces to Google Merchant Center and connect to Google Ads.
Instructions
To create a Performance Max campaign in GoDaddy:
- Go to your GoDaddy product page.
- Scroll to 'Websites + Marketing' and select your website or shop.
- From your Dashboard, select Commerce > Marketplaces & Social.
- Go to 'Google & YouTube' and select Manage.
- Select Enable Performance Max Campaigns.
- Follow the steps to name your campaign.
- Enter a daily budget and enable sales tracking.
- Review your campaign details before clicking Finish.
Connect your account to BigCommerce
Before you begin
To run Google Ads on BigCommerce, you’ll have to install the Ads and Listings on Google app and connect your shopfront. If you aren't currently a BigCommerce merchant, get started here.
Instructions
To connect your Google Merchant Center account and begin creating Performance Max campaigns in BigCommerce, install Ads and Listings on Google and follow the simple 5-step process:
- Select your shopfront on BigCommerce.
- Connect to your Google Account (confirm Google requirements are met).
- Connect your Google Merchant Center account to sync your products.
- Connect your Google Ads account.
- Click Campaigns > Create campaign to set your budget and create a Performance Max campaign.
