16 February 2021
Parallel tracking helps improve site speed by bringing people directly to your landing page while measurement happens in the background. Today, we’re confirming that the deadline to adopt parallel tracking for video campaigns is 30 April 2021.
If you work with a click measurement provider, contact them as soon as possible to ensure that there’s no disruption to your click measurement system. Use this parallel tracking partner guide to help with the transition.
Posted by Nicky Rettke, Director of Product Management, Google Video Ads
