Optimisation score provides personalised recommendations based on your campaign goals. To make it easier for you to understand how optimisation score prioritises recommendations, you’ll now see your campaign goal displayed next to your optimisation score.
These campaign goals are determined by your bidding strategy and can be focused on conversions, conversion value, clicks or impression share. For example, if your bidding strategy is set to maximise conversions, optimisation score will help you optimise for conversions. As a result, your recommendations will be tailored to help you meet that goal.
You can update your bidding strategy at any time by clicking Change bid strategy.
In addition to displaying your campaign goal, we’re now highlighting the top recommendation for your campaign. This can help you prioritise recommendations that will have the greatest impact on your optimisation score and account performance.
To start using these new features, visit the Recommendations page. Learn more about optimisation score in the Google Ads Help Centre.
Posted by Tin Acosta, Product Manager, Google Ads
