Make a Search ad always open to a lead form

A user can click on your ad

If your primary goal is to only collect leads, you can show a lead form every time someone selects the headline in your Search ad. In this article, you’ll learn how to make your Search ad always open to a lead form.

Before you begin

Instructions

Make a Search ad always open to a lead form in a new campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaigns.
  3. Click the plus button , then select New campaign.
  4. Select Leads as your goal.
  5. Select Search as your campaign type.
  6. Select Lead form submissions.
  7. Click Continue.
  8. Enter your campaign settings.
  9. In the "Ad extensions" list, select Lead form extension.
  10. Create the lead form extension, then click Save. Your lead form extension is now a part of the ad, and you’ll see that "Always show the lead form when someone interacts with my ad" is selected below the lead form extension.
  11. Continue building your campaign. When you finish, click Save.

Make a Search ad always open to a lead form in an existing campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaigns.
  3. Select an existing Search campaign.
  4. In the page menu on the left, select Settings.
  5. In the "Goal" section, select Leads.
  6. In the "Lead form setting" section, select "Always show the lead form when someone interacts with my ad".
    • If you can’t select this option, go to "Extensions" in Google Ads to create or add a lead form to your campaign.
  7. Click Save.
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