When you’re setting up a new App campaign for engagement, you need to add deep links to your Ad groups, so that ads you create drive your users directly into the relevant app page.
Note: Your app developer should complete deep link setup before you add them to the App campaign for engagement. Learn more about deep links
Instructions for adding deep links
- Sign in to your Google Ads account.
- Select “Campaigns” in the page menu to the right.
- Follow the instructions on how to Create an App campaign for engagement through step 13.
- For step 13, the Deeplink Suggestions feature of App campaigns for engagement will show you a list of deep links currently set up for your app.
- Select/type the appropriate deep link in the field under “App URL”.
- Proceed with steps 14-17 in the instructions to complete the creation of your App campaign for engagement.
Instructions for editing Ad group deep links
- In the page menu on the left-hand side, click Campaigns.
- Find the App campaign you want to edit.
- Click on the name of the campaign that you want to edit.
- Select Ad groups in the page menu on the left.
- Click on the Ad group you want to edit.
- Update the URL in the “App URL” field.
- Click Save
