Plan your budget more effectively with new Performance Planner features

August 17, 2020

Performance Planner helps you predict performance with metrics based on different spend and return-on-investment levels. To help make your planning even easier, we’re introducing three new features to the tool.

To start, Performance Planner now supports shared budgets in Search campaigns. With this update, you can create, modify, and download forecasts for your shared budget campaigns.

Next, we know that others may have a say in your budget decisions. To make it easier for you to collaborate on your performance plans, you can now share them for viewing and editing. To get started, click “Share” in the top right corner of your plan.

Lastly, if your conversions or conversion value take longer than seven days to report, Performance Planner now accounts for this conversion delay. For example, if you’re planning November spend, your plan may include predicted conversions that could happen in November and December. This makes it easier for you to get a more accurate performance forecast. 

Learn more about Performance Planner in Google Ads Help Center. 

Posted by Ahmad Ismail, Product Manager, Google Ads

Was this helpful?

How can we improve it?
Subscribe to our Best Practices newsletter

Approved by the team who built Google Ads, the Google Ads Best Practices newsletter provides actionable tips and tactics to help you get the most out of your campaigns.


Clear search
Close search
Google apps
Main menu
Search Help Center