Invalid bid strategy type

If your bid strategy type is showing as invalid, you’ll need to select a new bidding strategy to start running ads. Otherwise, the campaign will stop serving until a valid bid strategy is assigned.

Reasons why your bid strategy type is invalid

Your bid strategy can show as invalid for 3 reasons:

• When the campaign was part of a portfolio bid strategy owned by a Google Ads manager account (MCC) and the manager account is unlinked
• If you copy and paste a campaign belonging to a manager owned portfolio bid strategy into an account that is not linked to the same manager
• You previously selected a bid strategy that is no longer available

View your bid strategy type

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

Your bid strategy type is how you've chosen to set bids for your ads.

Note: If you prefer to use the navigation panel on the left, click Change view in the top left of your Google Ads account.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down in the section menu, then click Campaigns.
3. Click the columns icon above the table, and select “Modify columns”.
4. Under “Attributes” select "Bid strategy type".
5. Click Apply. You’ll be able to see your “Bid strategy type” column now.

You can learn more about the bidding strategies found in the “Bid strategy type” column by reading About automated bidding.

Fix an invalid bid strategy type

If your bid strategy is invalid, you’ll need to select a new bid strategy before your campaign is eligible to serve.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down in the section menu, then click Campaigns.
3. Click the filter button above the statistics table.
4. Select Attributes, then Bid strategy type.
5. Click Invalid.
6. Click Apply.
7. Select the campaign you’d like to make changes to. Click Edit, then select “Change bid strategy”.
8. From the dropdown, choose a new bid strategy.
9. Click Apply.

Related links

• About bid strategy statuses
• Create a portfolio bid strategy
• About automated bidding