Social reporting in DoubleClick Campaign Manager

Use DCM Report Builder to report on social metrics

  1. From the top menu bar in DS, click Apps icon(apps icon) and select Reporting & Attribution. (Reporting & Attribution appears on the DDM menu only if your Google Account has permission to access DCM.)

    Click Search, then select Reporting & Attribution.
  2. On the Reporting & Attribution page, click Report Builder from the top navigation bar.

  3. Click New Report > Standard > Paid Social.

    Don't see the Paid Social template?

    In DoubleClick Search, make sure you've created at least one social engine account.

    In DCM, make sure your user role includes permission to View DoubleClick Search data.

  4. Optionally add the following filters:
    • Advertiser: your advertiser name.  Without this filter, you'll see metrics for all advertisers associated with the current DCM agency.
    • Site (DCM): DoubleClick Social: engine type. This filter limits the report to just metrics from social engines onboarded to DS. Without this filter, the report may contain rows for metrics from the entire DCM advertiser (the rows with search metrics will be labelled not set).
  5. Optionally add or remove metrics and dimensions. See the description of the default metrics and dimensions in the Paid Social report.

  6. (Optional) To view paid social data attributed to specific Floodlight activities, add the activities and activity metrics.

  7. (Optional) Schedule your report to run on a recurring basis.

  8. Click Run Now or Save.

{not set} in Paid Social reports

In the Paid Social report, DCM reports clicks and impressions from non-paid social placements as {not set}.

Example Report Builder settings

Example Report Builder settings for social reports

Paid social metrics and dimensions

Metrics

Paid Social Clicks

The number of times users clicked on a DoubleClick Search social ad during the specified date range, as reported by social engine cost metrics imported into DoubleClick Search.

Paid Social Cost

The total fees for clicks on DoubleClick Search social ads during the specified date range, as reported by social engine cost metrics imported into DoubleClick Search.

Paid Social Impressions

The number of times a DoubleClick Search social ad was shown, as reported by social engine cost metrics imported into DoubleClick Search.

Clicks

The number of times users clicked on a DoubleClick Search social ad during the specified date range, as reported by the DoubleClick click tracker.

Impressions

The number of times a DoubleClick Search social ad was shown, as reported by the DoubleClick impression pixel.

View-through conversions

Conversions that are attributed to an ad that was displayed but not clicked on.

Click-through conversions

All conversions in the reporting period that are attributed to a click on an ad.

Total conversions

All conversions in the reporting period, including both click-through and view-through conversions.

 

Dimensions

Paid Social Ad

The name of a DoubleClick Search social ad, as specified in the social engine.

Paid Social Ad ID

The ID DoubleClick Search generated for a social ad.

Paid Social Ad Group

The name of a DoubleClick Search social ad group, as specified in the social engine.

Paid Social Ad Group ID

The ID DoubleClick Search generated for a social ad group.

Paid Social Advertiser

The name of a DoubleClick Search advertiser.

Paid Social Ad Advertiser ID

The ID DoubleClick Search generated for an advertiser.

Paid Social Agency

The name of a DoubleClick Search agency.

Paid Social Agency ID

The ID of a DoubleClick Search agency.

Paid Social Campaign

The name of a DoubleClick Search social campaign, as specified in the social engine.

Paid Social Campaign ID

The ID DoubleClick Search generated for a social campaign. 

Paid Social Engine Account

The name of a DoubleClick Search social engine account.

Paid Social Engine Account ID

The ID DoubleClick Search generated for a social engine account.

Paid Social External Ad ID

The ID the social engine generated for a social ad.

Paid Social External Ad Group ID

The ID the social engine generated for a social ad group.

Paid Social External Campaign ID

The ID the social engine generated for the DoubleClick Search social campaign.

Paid Social External Engine Account ID

The ID the social engine generated for a social engine account.

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