DoubleClick Search overview

Shared URL templates

AdWords, Bing Ads, and Yahoo! Japan provide a URL template feature that DoubleClick Search (DS) is able to manage (share). In these engine accounts, DS traffics URL templates to the corresponding templates in the engine. The engine applies the template when it serves an ad. If you create or edit templates in the engine, syncing with DS copies the changes into the corresponding DS URL template.

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