Create a Floodlight tag or event snippet to track transactions

If you aren’t already using a Floodlight activity for reporting on transactions, or if you want to keep product reporting separate from your other Floodlight activities, create a new Floodlight activity group and Floodlight activity.

These steps describe how to create a new Floodlight activity group and Floodlight activity from Search Ads 360. You can also create these items in Campaign Manager 360; just make sure that the tag you create in Campaign Manager 360 is a Floodlight sales activity.

1. In Search Ads 360, create a Floodlight activity group and specify Transaction for the group’s conversion type.

2. Create a Floodlight activity in the new transaction group.
   Search Ads 360 generates a tag to record Floodlight transactions.

3. Copy the tag and send it to your web team.

4. Your web team needs to paste the tag onto your site or add it to your Google Tag Manager container.
   The exact steps depends on how you're implementing tags on your site. Learn more about Options for creating and implementing Floodlight activities and tags.