ROAS target column

Displays the ROAS target that has been set for a bid strategy with a return on advertiser spend goal. To reach the ROAS target percentage, Search Ads 360 raises or lowers the bid based on how the actual ROAS compares to the target ROAS.

You specify an ROAS target when you create or edit a bid strategy.

You can use this column in a formula column by specifying the Bid_strategy_target_ROAS variable.

Add this column to a report

1. Navigate to an advertiser.

2. In the left navigation panel, click Bid strategies.

3. Select a date range.

4. Above the performance summary graph, click the Columns button.

5. Next to Available columns, type the column name in the search box.

6. Click + next to the column name in the Available columns list.