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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

% cost err at min bid column

In a bid strategy with a cost target (such as monthly spend or CPA), the percentage of error within the report's date range that can be attributed to keywords being constrained by minimum bid limits.

To lower these percentages, you may want lower the bid strategy's minimum bid, as well as lower the Min bid for individual keywords that override the bid strategy.

For example, a value of 30 indicates that 30% of errors are caused by DoubleClick Search wanting to lower a keyword's bid to help reach a cost goal, but being prevented from doing so because it already reached the min bid value.

Learn more about analyzing bid strategy performance.

Add this column to a report
  1. Do one of the following:

  2. Select a time range.

  3. Above the performance summary graph, click the Columns button.

  4. In the Search for columns box, type the column name.

  5. Click + next to the column name in the Available columns list.

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