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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

See a history of DS bid strategy changes

DoubleClick Search (DS) provides a couple of ways to view the history of changes made by a DS bid strategy:

 You also have the option to download the change history reports that include the bidding history.

View a detailed change history

  1.  Navigate to a bid strategy or a label that you've applied to the biddable items in a bid strategy. 

  2. Select a time range for the report. Choose a start date on or after May 21, 2016.
    If you don’t see a recent change, make sure that the time range includes today.

  3. In the left navigation panel, click Change history.
    The bid strategy ID is used to filter the change history report to include the history of changes made to and by the bid strategy. The bid strategy may have two IDs if the bid strategy was created before DoubleClick Search introduced advertiser-level bid strategies. In most cases, use the first bid strategy ID to display the most recent information.

    You may see multiple changes in one row if they were made together (for example, if you uploaded a bulksheet with multiple changes to one keyword).

  4. Optional. To download the detailed change history, click the download icon Download icon that appears above the reporting table.

 

The detailed change history shows:

  • Changes to bid strategy's target.
  • Adjustments to constraints. For example, min bid increased from .05 to .07.
  • Whether the bid strategy made the change or if a user made the change.
  • When items were added or removed from the bid strategy.
  • If the bid strategy is setting or recommending bid adjustments.  
  • Changes to the selected attribution model.
  • When a bid strategy was created or removed.
  • Whether cross-environment conversions are included.
  • The conversion sources, for example, the names of the Floodlight tags, used in a bid strategy.

Learn more about the columns that appear in this report.

Filter the change history report to display changes made by DS bid strategies

  1. Navigate to an advertiser.

  2. In the left navigation panel, click Change history.

    The report lists every change that occurred at the advertiser scope and lower.

  3. Select a time range on or after May 21, 2016 in the upper right corner.
  4. Click Filter in the toolbar.

  5. Click + Attribute ▼, and then click System.
    The only available criteria is, is one of.
  6. Next to number selected, click the down arrow ▼, and then click Clear to remove the check boxes next to the items in the list.
  7. Select the Bid optimization check box, and then click OK.
  8. Click Apply filters.

    The change history report displays changes made by bid strategies.

 

View changes made by a DS bid strategy

  1. Navigate to an advertiser, account, campaign, or ad group to scope the report.
  2. In the left navigation panel, click Change history.

    The report lists every change that occurred at the selected scope and lower.

  3. Select a time range on or after May 21, 2016 in the upper right corner.
  4. Click Filter in the toolbar.

  5. Click + Attribute ▼, and then click Bid strategy.

  6. In the next list, select a criteria such as Contains or Starts with

  7. In the last list, enter all or part of the name of a bid strategy, according to the criteria specified.

  8. Click Apply Filters.

Learn more about scoping and filtering change history reports.

View the bidding history of DS bid strategies

The option to Download bid history is no longer available.  You can download a change history report that includes only bid strategy changes to keyword and product group bids.
  1. Navigate to an advertiser.

  2. In the left navigation panel, click Change history.

    The report lists every change that occurred at the advertiser scope and lower.

  3. Select a time range on or after May 21, 2016 in the upper right corner.
  4. Click Filter in the toolbar.

  5. Click + Attribute ▼, and then click System.
    The only available criteria is, is one of.
  6. Next to number selected, click the down arrow ▼, and then click Clear to remove the check boxes next to the items in the list.
  7. Select the Bid optimization check box, and then click OK.
  8. Click Click + Attribute ▼, and then click Change type
    The only available criteria is, is one of.
  9. Next to number selected, click the down arrow ▼, and then click Clear to remove the check boxes next to the items in the list.
  10. Select the Bid decreased and Bid increased check boxes.
  11. Click Apply filters.

    The change history report displays changes made by bid strategies.

  12. Optional. Click the download icon Download icon in the toolbar above the reporting table.
  13. Select the file format and click Download.

    The report includes changes to bids and bid adjustments made by DS bid strategies.

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