If you're scoped to an advertiser, the change history report lists all tracked changes that occurred in the advertiser and its entities during a specified date range. The report lists when a bid strategy was applied to keywords or campaigns, if a mobile bid adjustment was changed from 10% to 15%, and whether campaigns were added or removed from an account.
By default, the change history report lists changes made to all items within a specified scope and date range.
To reduce the amount of information shown, you can scope and filter the report to a specific account, campaign, ad group, or bid strategy.
- Select a time range on or after May 21, 2016 in the upper right corner.
In the left navigation panel, click Change history.
Changes that were made at the selected scope and lower are displayed.
If you selected a bid strategy or a label, the list is filtered for the bid strategy ID or label ID.
- Click Filter in the toolbar above the reporting table.
- Click Attribute ▼, and then click the attribute that you want. For example, click Campaign.
In the next list, select a criteria such as Equals or Does not equal.Different criteria is available for different attributes. For example, if the attribute is System, Change type, or Entity changed, the default criteria is Is one of.
In the last list, do one of the following to specify the values:
- Enter the value or values, separated by a vertical bar (|).
If the attribute is System, Change type, or Entity changed,
Click the arrow ▼ to display the list.
All the items are selected by default.
- Click Clear to deselect all the items, or clear the check box of each item that you don't want.
- On the search line, type the value that you want or select the check box of each item that you want.
- Click OK.
- Optional: Add other attributes and then click Apply Filters.
- To remove an attribute, click the x.
You can filter the change history report using any of the following attributes or combination of attributes.Account ID
Specify the account ID in a change history filter to see any changes made in an account. Can only be used with the Equals criteria.
Add this column to a report:
Specify the ad group ID in a change history filter to display changes made in an ad group. Can only be used with the Equals criteria.
Add this column to a report:
Specify the bid strategy ID in a change history filter to display changes made by a bid strategy. Can only be used with the Equals criteria.
Instead of adding a bid strategy column to a report, you can save a few clicks by doing the following:
- In the left navigation panel, click Bid strategies.
- Click the Bid strategies tab.
Add the column to a report.
- Click the Columns button above the reporting table.
- In the Search for columns box, type ID.
- Click + to add the column to the report.
- Click Save.
- Copy the bid strategy ID.
- Add the bid strategy ID to the change history filter.
Specify the campaign ID in a change history filter to display changes made in a campaign. Can only be used with the Equals criteria.
To add this column to a report:
Specify a brief description of what was changed in an item. For example, a change type might be that a bid strategy was added to a campaign, that an ad group was created, or the engine status changed.
The Change type attribute is used with the Is one of criteria.
List of types of changes
Specify the type of item, such as an account, campaign, ad group, or keyword, that was changed.
The Entity changed attribute is used with the Is one of criteria.
|Geo location target|
|Location feed item|
|Negative ad group keyword|
|Negative campaign keyword|
|Unclassified location target|
Use this entity to filter the report for changes made to URL templates and dynamic ad targets
Specify the name of a system in a change history filter to display changes made using the specified Search Ads 360 feature or component. The system attribute is used with the Is one of criteria.
Systems can be one of the following:
|Feature or system||Who made change|
|Advertiser management||User or system (Change can be made by user maintenance tools)|
|Data processing backend||System. Indicates that Search Ads 360 created or updated a data-driven attribution model|
|External API (also referred to as the Search Ads 360 API)||User|
|Search Ads 360 user interface||User|
Filter criteria options
Use the criteria in a filter to identify the type of information that you want to be included or excluded in the change history report.Is one of