Report on labels and their objects

Labels are a great way to manage and report on objects (campaigns, ad groups, ads, keywords, and product targets) outside the traditional campaign structure. With label reporting, you can quickly see a summary of reporting stats by label.

As an example of the power of labels combined with the reporting, an advertiser may manage brand and generic keywords separately. Using labels, the advertiser can easily compare the performance of these sets of keywords and take action accordingly, such as raising/lowering bids.

When you click Labels in the left nav to see a summary of all the labels in an advertiser, note that this view does not include ad-level stats

Navigate to a label, and you’ll see reporting stats. You can click a label name to see a stat breakdown for all the objects in the label, broken out by object type. In other words, you can pivot by label for campaigns, ad groups, ads, keywords, and product targets. You can also download label reports to make it easier to share with others.

At any level of label reporting, you’ll see many of the same powerful options that are available on other reporting pages in DS, including filtering, column customization, and saved views. For example, you can set up a filter so that only labels with a certain number of keywords are displayed, and then save that view for later use.

The All labels column: To see only the labels that you’ve directly applied to objects, you can select the Labels column. However, the All labels column includes all labels - those that were inherited as well as those applied directly to the object. Learn more about the All labels column.