Create and apply labels

Report on labels and their objects

Labels are a great way to manage and report on objects (campaigns, ad groups, ads, keywords, and product targets) outside the traditional campaign structure. With label reporting, you can quickly see a summary of reporting stats by label.

As an example of the power of labels combined with the reporting, an advertiser may manage brand and generic keywords separately. Using labels, the advertiser can easily compare the performance of these sets of keywords and take action accordingly, such as raising/lowering bids.

When you click Labels in the left nav to see a summary of all the labels in an advertiser, note that this view does not include ad-level stats

Navigate to a label, and you’ll see reporting stats. You can click a label name to see a stat breakdown for all the objects in the label, broken out by object type. In other words, you can pivot by label for campaigns, ad groups, ads, keywords, and product targets. You can also download label reports to make it easier to share with others.

Steps for navigating to a label
  1. Navigate to an advertiser.

  2. In the left navigation pane, click Labels.

  3. Click a label name from the reporting table.
    Alternatively, you can do the following:

    1. Click ▼ at the end of the navigation bar to display navigation options.

    2. In the Agency list, click on the agency that contains the label. You can search for an agency by name or scroll through the list.

    3. In the Advertiser list, click on the advertiser that contains the label.

    4. In the Labels list, click on the label.

    5. Click Apply or press the Enter key.

DoubleClick Search displays the label page.

At any level of label reporting, you’ll see many of the same powerful options that are available on other reporting pages in DS, including filtering, column customization, saved views, and segmentation. For example, you can set up a filter so that only labels with a certain number of keywords are displayed, and then save that view for later use.

The All labels column: To see only the labels that you’ve directly applied to objects, you can select the Labels column. However, the All labels column includes all labels - those that were inherited as well as those applied directly to the object. Learn more about the All labels column.

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