Search
Clear search
Close search
Google apps
Main menu
true

Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

CPA target column

Displays the CPA target that has been set for a bid strategy with a cost per activity (CPA) goal. To reach the CPA goal, DS raises or lowers the bid based on how the actual CPA compares to the target CPA.

You specify a CPA target when you create or edit a bid strategy.

You can use this column in a formula column by specifying the Bid_strategy_target_CPA variable.

Add this column to a report
  1. Navigate to an advertiser.

  2. In the left navigation panel, click Bid strategies.

  3. Select a date range.

  4. Above the performance summary graph, click the Columns button.

  5. Next to Available columns, type the column name in the search box and press the Enter key.

  6. Click + next to the column name in the Available columns list.

Was this article helpful?
How can we improve it?